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Most Popular cases

List of Most Popular Cases

  1. Dreamflower Talc Company

    Authors: Mohan, Manendra;

    Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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  2. Steel Authority of India Limited: A Public Sector Holding Company (A & B condensed)

    Authors: Murthy, K R S;

    Reference No: BP0169 Pages: 23 Published on: 1, January, 1979

    Abstract: The case combines the SAIL (A) & (B) cases and provides some additional new information. The questions and answers in the Parliament on SAIL included in Case (B) along with the organizational details of the holding company in Case (A) help pose the question as to why the SAIL holding company ... More

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  3. A Case on New Product Introduction: HMT NC Machine

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

    Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

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  4. Monitoring a Pilot Silvi-Pastoral Project in a Hot Arid Area

    Authors: Gupta, Tirath; Maslekar, A R; Deepinder, Mohan;

    Reference No: CMA0490 Pages: 11 Published on: 1, January, 1979

    Abstract: Deals with a hot arid region where a shift in land use from annual to tree crops could be advantageous to the individual land owners and to the community as a whole. Six tree species suitable for the region have been identified. Grasses are also proposed to be raised in ... More

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  5. Dangs Forest: Waghai Timber Sales Depot

    Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

    Reference No: CMA0507 Pages: 15 Published on: 1, January, 1979

    Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More

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  6. The Case of the Dying Fish

    Authors: Gopalkrishnan, C; Rao, Sreenivas S;

    Reference No: BP0143 Pages: 16 Published on: 1, January, 1979

    Abstract: Zuari Agro Chemicals Limited, designed, engineered, and constructed by one of the most experienced engineering organizations in the world, and employing the most modern technology for producing chemical fertilizers, faced a closure threat immediately after a few months of starting operations when the effluent discharged by the plant, polluted water ... More

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  7. Vega Marketing Company

    Authors: Patel, Nitin R;

    Reference No: PROD0151 Pages: 8 Published on: 1, January, 1979

    Abstract: The case describes the design of a tape oriented sales analysis system for a company engaged in distribution of a large number of products. The case leads on to a more sophisticated disk based design. ... More

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  8. Interface Between Government and Public Undertakings: Ministerial Control (C)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(C) Pages: 3 Published on: 1, January, 1979

    Abstract: The note discusses the ministerial control of public enterprises. It lists powers of the ministry with regard to the boards of directors and the effectiveness of this control. The note also discusses the empirical relationships between the concerned ministry and the public undertakings. ... More

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  9. Southern Chemicals and Pharmaceuticals Limited

    Authors: Agarwal, S P;

    Reference No: F&A0327 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and bala sheet, from a list of balances. It also deals with the preparation of journal entries with respect to adjustments and additional information given, besides the list of balances. ... More

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