Reference No: MAR0093Pages: 16Published on: 1, January, 1977
Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More
Reference No: MAR0167Pages: 7 Published on: 1, January, 1977
Abstract: The case deals with product line evaluation of a medium sized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More
Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
Reference No: BP0101Pages: 7Published on: 1, January, 1977
Abstract: The case traces the 16 year career of a management trainee who rises to a senior management position. A shift of accent in corporate strategy, changes in organization structuring, and the incapacity of Ulaganath Madan to adapt to the changing needs further aggravated by obsolescence leads to the conclusion that he ... More
Reference No: QM0104Pages: 8Published on: 1, January, 1977
Abstract: Deals with the problem of establishing the aggregate production capacity of a small ceramics shop which manufactures a variety of ceramic articles. The case describes the production process, including the equipment used, and details of the various products manufactured (such as the number of articles per set, sizes, weights, number ... More
Reference No: ECO0237Pages: 13Published on: 1, January, 1977
Abstract: The case discusses how the passing of the Water (Prevention and Control of Pollution) Act affects the working of the small scale chemical units located in the Industrial Estate at Nandesari. ... More
Reference No: F&A0283Pages: 4Published on: 1, January, 1977
Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent under utilization of capacity and rise in unit cost. The case enables analysis of cost data for short term and long term pricing. Students will be expected ... More
Reference No: F&A0310Pages: 3Published on: 1, January, 1977
Abstract: Gives the breakup of cost of production of sulphuric acid for a medium- scale manufacturer in 1966. Details are given in terms of actual totals for three chosen months, and estimated per unit costs for 1967. Variability of costs are not given. Students are expected to discern the behaviour of costs from ... More
Reference No: QM0120Pages: 10Published on: 1, January, 1977
Abstract: Describes the problem of traffic congestion at a busy crossing in Ahmedabad. Data has been provided on the pattern of arrival of different modes of transport from different directions at the square. Issues arising out of heterogeneity in modes of transportation are raised and alternative ways of resolving this problem ... More
Reference No: MAR0164(A)Pages: 9Published on: 1, January, 1977
Abstract: A cooperative dairy in a rapidly growing industrial city is considering the introduction of automatic bulk vending. Many uncertainties are associated with the costs and convenience of bulk vending as compared to bottle vending. ... More
