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Most Popular cases

List of Most Popular Cases

  1. ITC Diversification Campaign

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0172 Pages: 11 Published on: 1, January, 1976

    Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More

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  2. Air India Pilots

    Authors: Monappa, Arun;

    Reference No: P&IR0010 Pages: 26 Published on: 1, January, 1976

    Abstract: The case deals with a conflict situation between Air India and its pilots, the pattern of work allocation, and what is now known as the "slip" system of operation. ... More

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  3. Information System at Primary Health Centre Kanhas

    Authors: Murthy, Nirmala;

    Reference No: PSG0028 Pages: 11 Published on: 1, January, 1976

    Abstract: The case describes the kind of information collected by field workers and other officials in Kanhas PHC. The registers and records include target couple registers, stock registers, education register, case register, and daily diary. The ANMs and FPHAs are expected to maintain twelve registers. An interview with the block extension ... More

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  4. Shipping Corporation of India Limited (C)

    Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

    Reference No: QM0084(C) Pages: 6 Published on: 1, January, 1976

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  5. Victor Gaskets India Limited (B)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(B) Pages: 4 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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  6. Neomer Limited

    Authors: Khurana, Rakesh;

    Reference No: MAR0155 Pages: 14 Published on: 1, January, 1976

    Abstract: This case deals with forecasting the demand for polypropylene staple fibre. Some data about the technical characteristics of this fibre vis-a-vis other synthetic fibres like cotton, wool, polyester, etc have been given to direct the determinations of the endusers. The case involves collection of data on behalf of the ... More

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  7. State Bank of India (D)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0263(D) Pages: 12 Published on: 1, January, 1976

    Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, endusers, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More

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  8. Eastern Chemicals (India) Limited **

    Authors: Bhattacharyya, S K;

    Reference No: F&A0289 Pages: 3 Published on: 1, January, 1976

    Abstract: Describes a corporate planner's perceptions of his roles and responsibilities in the corporate planning process. Questions are raised about the organizational relationship between the corporate planner and the line manager. A related issue for discussion is the need for career development for the corporate planner. ... More

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  9. Punjab National Bank (D)

    Authors: Murthy, K R S;

    Reference No: BP0081(D) Pages: 12 Published on: 1, January, 1976

    Abstract: Describes an attempt at worker participation in management at Punjab National Bank. It describes how the chief executive went about getting the acceptance of the employees and officers unions to the concept of worker participation. The case highlights the different attitudes of various people towards participation, and the problem of ... More

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  10. Shri Krishna Saw Mills **

    Authors: Issac, Akkanad M; Puranik, C S;

    Reference No: PROD0116 Pages: 11 Published on: 1, January, 1976

    Abstract: Data are presented to help develop an integrated model for procuring seasonal material (round log), and the scheduling production in a large sawmill. This case is useful for teaching the concepts of aggregate scheduling, especially through the use of linear programming. A note on the timber industry is included. ... More

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