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List of Most Popular Cases

  1. TI Cycles: New Product Strategy (A)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(A) Pages: 17 Published on: 2, December, 2002

    Abstract: This case describes the situation of TI Cycles in 1997. The Vice President, and General Manager of the company are required to assess the opportunities for new product development to accelerate the growth and competitiveness of TI Cycles. The case provides the background for identifying product market opportunities for improving the ... More

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  2. TI Cycles: Corporate Strategy (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0282(B) Pages: 12 Published on: 2, December, 2002

    Abstract: This case describes the initiatives of Ramkumar who took over as the Vice President of TI Cycles, and the corporate management of Tube Investments of India Limited to turn around the organization and create a platform for future growth. The protagonist Ramkumar is expected to review the performance and decide ... More

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  3. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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  4. TI Cycles: Corporate Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0282(C) Pages: 29 Published on: 2, December, 2002

    Abstract: This case describes the performance, competitive situation, and regulatory environment of TI Cycles in 2000-01. It presents the key initiatives of the management of TI Cycles between 1994-95 and 2000-01 in manufacturing, internationalization, new product development, organizational restructuring and new culture building. Mr. Hari, the new President of TI Cycles ... More

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  5. TI Cycles: Corporate Strategy (A)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0282(A) Pages: 16 Published on: 2, December, 2002

    Abstract: This case presents the dilemma of Mr. Ramkumar, General Manager of Finance, of Tube Investments of India Limited. Ramkumar has been asked to take up the leadership of TI Cycles. If he decides to accept the offer, it would be the first general management assignment for him. There are career ... More

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  6. Cosmo Films Limited: Corporate Strategy (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0289 Pages: 39 Published on: 23, January, 2003

    Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, to turnaround the company. It provides an opportunity to develop an integrated scheme for evaluating the turnaround of Cosmo Films Limited. The company had been losing around Rs. ... More

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  7. Cosmo Films Limited: Market Orientation

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0285 Pages: 23 Published on: 23, January, 2003

    Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More

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  8. Seth Dhaniram - C&FA

    Authors: Chudasama, Nishchal; Raghuram, G;

    Reference No: MAR0350 Pages: 10 Published on: 27, April, 2003

    Abstract: The case ventures to explore the typical distribution channel in the Indian market. The case revolves around his company, Logistics Solutions, a 100-year-old trading and distribution firm, which provides carrying and forwarding services to JOSH Denims, a leading manufacturer and marketer of denim garments. Over a year, an entire tier ... More

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  9. Michiyuki Corporation (B)

    Authors: Tripathy, Arabinda; Sahu, Amiya K;

    Reference No: PROD0256(B) Pages: 13 Published on: 23, June, 2003

    Abstract: This case discusses the strategy adopted for improving the Product Development process, identified as the primary factor to have competitive edge. A comprehensive model was developed based on the identified dimensions for improving the product development process throughout the manufacturing supply chain. Several methods of implementing concurrent engineering were reviewed, ... More

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  10. Michiyuki Corporation (A)

    Authors: Tripathy, Arabinda; Sahu, Amiya K;

    Reference No: PROD0256(A) Pages: 13 Published on: 23, June, 2003

    Abstract: The case is about a company that is a part of a supply chain of manufacturers, located across a few countries, who jointly fabricate and assemble very complex and high-tech products in the IT industry. In such industries, Product Development holds the key while quality, cost, customer preferences and time-to-market ... More

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  11. Planet Health

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Bhardwaj, Preshth;

    Reference No: MAR0353 Pages: 24 Published on: 25, February, 2004

    Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More

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  12. Product Development at HFCL

    Authors: Tripathy, Arabinda; Sahu, Amiya K;

    Reference No: PROD0259 Pages: 20 Published on: 1, June, 2004

    Abstract: Product Development (PD) in an organization has two critical parameters for competitive advantage: One is meeting customer's needs and the other being time-to-market or speed of delivery. This case discusses these and other important issues in the process of product development at HFCL, and tries to find out how PD ... More

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  13. Shiv Industries: Facing the challenge of Globalization

    Authors: Banerjee, Arindam; Muzaffar, Jamal; Awasthy, Dheeraj;

    Reference No: MAR0355 Pages: 31 Published on: 28, June, 2004

    Abstract: The case details out issues on the challenges faced by the organization in a dynamic liberalized economy where auto manufacturers of the world are entering the Indian market. Challenges such as customer focus, process efficiency, and organization structure redesign are described. Four specific (not mutually exclusive) options are set forth ... More

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  14. Case Series on Tata Iron and Steel Company Limited, Jamshedpur

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0277 Pages: 17 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in TATA STEEL becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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