Reference No: F&A0256Pages: 7 Published on: 1, January, 1975
Abstract: The case is designed to emphasize the essential factors to be kept in mind while making a bonus issue. It also provides an opportunity for making the necessary calculations for deciding the issue of bonus shares. ... More
Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
Reference No: BP0061(B)Pages: 5Published on: 1, January, 1975
Abstract: This is a follow-up of the caseThe Hindu (AR) (BP0061). Case (B) may be given during class discussion on The Hindu (AR), say after thirty or forty minutes. The class discussion on Case (B) could focus on the evaluation of strategy of The Hindu. ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: CMA0300Pages: 10Published on: 2, January, 1975
Abstract: Describes the regional and intra-regional organizational structure developed by the paddy marketing board for paddy and rice procurement in Sri Lanka. Organizational efficiency at regional level was studied with respect to staffing pattern, workload of the staff members, quantity of paddy and rice procured and the cost of procurement. ... More
Reference No: CMA0285Pages: 7Published on: 6, January, 1975
Abstract: Highlights problems millers face in the procurement of paddy under the levy system where paddy is sold in the open market but millers have to sell rice at controlled prices and quality specifications to the government. Explores ways and means of meeting paddy requirements of millers making milling operations remunerative. ... More
Reference No: CMA0281Pages: 6Published on: 6, January, 1975
Abstract: This case discusses the problem of quality control and handling of paddy and suggests ways and means of improving these so as to increase production in rice industry. ... More
Reference No: CMA0325Pages: 9Published on: 8, August, 1975
Abstract: Describes a society whose main activity was selling dried prawns in Burma. When this market closed down it was necessary to change over to freezing. Consequently, the society was not able to run on a viable basis. The case tries to answer the following questions: 1) What are the factors responsible ... More
Reference No: CMA0324(A)Pages: 9Published on: 8, August, 1975
Abstract: This case is based on plans drawn up for developing fisheries in a promising area. The case can be used to identify steps involved in planning. The following issues are raised: 1) analysis of factors responsible for the present state of affairs of the society; 2) are the activities planned consistent with ... More
Reference No: CMA0326Pages: 13Published on: 8, August, 1975
Abstract: This is an integrated case incorporating the activities taken up by a district cooperative fish marketing federation. These activities include production enhancement, procurement, processing, marketing. The case can be used to discuss the following issues: 1) identification of factors responsible for the growth of the society meaningful indicators to measure growth, 2) ... More
