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List of Most Popular Cases

  1. Designing Procurement System for Giri Tea Factory

    Authors: Singh, Gurudev; Seetharaman, S P;

    Reference No: CMA0754 Pages: 7 Published on: 1, January, 1996

    Abstract: The case deals with the problems of a green tea leaves (GTL) processing factory where the farmers are asking for a higher price of GTL. The issue is to evolve a long term strategy to ensure regular flow of GTL at a reasonable price such that farmers maximize returns from ... More

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  2. The Electronics Corporation of India Limited (ECIL) (F)

    Authors: Manikutty, S;

    Reference No: BP0235(F) Pages: 9 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Communication Systems Group (CNSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. CNSG is in the business of communication equipment, including antennae, ... More

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  3. The Electronics Corporation of India Limited (ECIL) (D)

    Authors: Manikutty, S;

    Reference No: BP0235(D) Pages: 12 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Consumer Electronics Group (CEG) of ECIL, a multiproduct, multidivisional company. CEG is mainly in the business of manufacturing and marketing black and white and colour TVs. It was among the earliest manufacturers of TVs and had built a solid brand image in ... More

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  4. The Electronics Corporation of India Limited (ECIL) (B)

    Authors: Manikutty, S;

    Reference No: BP0235(B) Pages: 22 Published on: 19, February, 1996

    Abstract: This case describes a situation faced by a multiproduct, multidivisional company when its environment underwent a considerable change. The Electronics Corporation of India (ECIL) was formed as a public sector undertaking to develop electronics products, mainly import substitutes. ECIL had a protected and supportive environment till 1976. In this environment, ECIL ... More

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  5. The Electronics Corporation of India Limited (ECIL) (G)

    Authors: Manikutty, S;

    Reference No: BP0235(G) Pages: 8 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Control Systems Group (CSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. The Group is in the business of producing and supplying ... More

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  6. The Electronics Corporation of India Limited (ECIL) (E)

    Authors: Manikutty, S;

    Reference No: BP0235(E) Pages: 9 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Computer Group of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. It had developed, through its own efforts, India's first computer and subsequent ... More

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  7. The Electronics Corporation of India Limited (ECIL) (C)

    Authors: Manikutty, S;

    Reference No: BP0235(C) Pages: 29 Published on: 19, February, 1996

    Abstract: This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses and needs to be turned around. The case presents an overall picture of the company at the ... More

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  8. The Electronics Corporation of India Limited (ECIL) (A)

    Authors: Bhandari, Labdhi R; Manikutty, S;

    Reference No: BP0235(A) Pages: 44 Published on: 19, February, 1996

    Abstract: Electronics Corporation of India Limited, a public sector undertaking under the Department of Atomic Energy, faces the problem of formulating productmarket strategy and evolving an overall corporate strategy. Consideration has to be given to the needs of the planned nuclear programme, cash generations, opportunities of growth, and the needs ... More

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  9. The Electronics Corporation of India Limited (ECIL) (H)

    Authors: Manikutty, S;

    Reference No: BP0235(H) Pages: 8 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Instruments Group (IG) of ECIL, a multiproduct, multidivisional company. IG deals with a variety of instruments, both nuclear and non-nuclear. Its main feature is that it deals with a very wide variety of products, and many of these are sold in very ... More

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  10. Newcell Industries

    Authors: Ramachandran, K; Bhaskaran, P B;

    Reference No: BP0246 Pages: 6 Published on: 22, February, 1996

    Abstract: The case narrates the background and the process of implementation of a button cell manufacturing project. Although the promoters were professionally qualified and market potential impressive on paper, they failed to realize the market realities. The financial position of the company erodes over a period of time especially with the ... More

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  11. Maruti Udyog Limited: International Marketing

    Authors: Jain, Abhinandan K;

    Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

    Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

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  12. Novelty Bread

    Authors: Ramachandran, K; Priyan, P K;

    Reference No: BP0248 Pages: 5 Published on: 4, February, 1998

    Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More

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  13. Communication Strategy

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0316 Pages: 13 Published on: 25, June, 1998

    Abstract: This case supplements the case "Security Belt Limited" (MAR0315). It highlights one decision area, namely communication, to be targeted at organizations segmented by attitude and usage behaviour. ... More

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