Reference No: F&A0263(G)Pages: 11Published on: 1, January, 1976
Abstract: The planning manager wonders how effective the budgetary control and performance-reporting system has been in terms of its original objectives. Operational and managerial issues relating to environmental scanning, target setting, potential identification, etc., and an inadequate effort on the part of head office officials to guide their branch managers in ... More
Reference No: MAR0169Pages: 23Published on: 1, January, 1976
Abstract: There had been a great deal of similarity in the advertising for transistor radios. Early in 1972, the agency for Phillips wanted to break new ground in campaigning. But the company managers asked if a distinctive treatment would make sense to the less sophisticated target consumers in semi urban markets. Besides ... More
Reference No: BP0091(B)Pages: 27Published on: 1, January, 1976
Abstract: Gives data about the performance of the FCI between the years 1965 and 1970 which makes it possible to appraise the achievements of the corporation in the context of the "plan" hypothesized at the end of Case Food Corporation of India (A) (BP0091). ... More
Reference No: BP0081(A)Pages: 17Published on: 1, January, 1976
Abstract: Focuses on a new chief executive who has taken over the fourth largest nationalized bank in India at a time when the banking industry is undergoing profound changes, adapting itself to the needs of a developing economy. It describes the industry problems, the organization and culture of Punjab National Bank, ... More
Reference No: MAR0175Pages: 10 Published on: 1, January, 1976
Abstract: Clearasil is an anti pimple cream, a brand leader in its category, marketed by Richardson Hindustan Limited. The company had appointed a research agency to gauge the impact of a recent Clearasil radio commercial. The case records in detail the methodology and the findings; and at the end poses questions ... More
Reference No: F&A0281(B)Pages: 21Published on: 1, January, 1976
Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More
Reference No: BP0069(C)Pages: 12Published on: 1, January, 1976
Abstract: Presents the problems the authorized controller faced in running a unit after taking over the company under the Industries Act. The case is particularly useful in focusing or re establishing the relations with foreign collaborators and suppliers for turning the company around. ... More
Reference No: BP0076(C)Pages: 15Published on: 1, January, 1976
Abstract: Gives extracts from the recommendation of a study committee on Indian Airlines which submitted its recommendations in 1971. Only recommendations dealing with reorganization are highlighted. ... More
Reference No: MAR0173(B)Pages: 7 Published on: 1, January, 1976
Abstract: In 1966, Dunlop had commissioned a study to look into the media habits of truck drivers and owners who were primarily responsible for deciding on buying truck tyres. The idea was to arrive at a suitable media mix for the new theme of advertising to be launched by Dunlop in 1967. The ... More
Reference No: F&A0263(D)Pages: 12 Published on: 1, January, 1976
Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, end users, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More
