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Most Popular cases

List of Most Popular Cases

  1. Bharat Containers Limited (BCL)

    Authors: Kulkarni, G R;

    Reference No: BP0155 Pages: 6 Published on: 1, January, 1979

    Abstract: Describes the difficulties encountered by a large packaging containers manufacturer who had not responded to environmental changes in time. It provides an opportunity for discussing the relationship between an enterprise and its environment, as also the need to take strategic action to keep the two well-balanced. ... More

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  2. Dreamflower Talc Company

    Authors: Mohan, Manendra;

    Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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  3. LMP Precision Engineering Company

    Authors: Khurana, Rakesh; Parekh, Jayshree;

    Reference No: MAR0251 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the situation where the company is contemplating change in its distribution structure. At present, the company is distributing drilling rigs through Greaves Cotton. The chairman feels that Greaves Cotton is performing only a minor role and, hence, is thinking of shifting over to the company's own ... More

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  4. Union Carbide India Limited (S): Chandi Ki Minar

    Authors: Mohan, Manendra;

    Reference No: MAR0227 Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More

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  5. Market Development Strategy for Linear Alkyl Benzene

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0244 Pages: 8 Published on: 1, January, 1979

    Abstract: The product, Linear Alkyl Benzene, manufactured by IPCL, had a small market. The problem is how to develop the market so that consumption of LAB is increased. Students have to suggest the market development strategies to be adopted by the company. ... More

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  6. Life Insurance Corporation of India: The Development of a Scale to Measure Job Discontent

    Authors: Mehta, S C;

    Reference No: MAR0190 Pages: 18 Published on: 1, January, 1978

    Abstract: The case has used a fairly a sophisticated a methodology to develop a scale to measure job discontent among Development Officers of the Life Insurance Corporation of India. The methodology involve first generating a large number of items covering various dimensions of job discontent. The statements are then systematically screened ... More

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  7. Chains and Tools Manufacturing Private Limited (B)

    Authors: Rao, Sreenivas S;

    Reference No: BP0141(B) Pages: 8 Published on: 1, January, 1978

    Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export-oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More

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  8. Role Conflict, Tension and Job Satisfaction: A Study of Medical Representatives

    Authors: Mehta, S C;

    Reference No: MAR0186 Pages: 13 Published on: 1, January, 1978

    Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More

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