Reference No: CMA0333Pages: 5Published on: 8, August, 1975
Abstract: This case is based on a situation in Sri Lanka during 1973 where the government wanted to increase the procurement price of paddy from Rs?18 to Rs?25 per bushel. The questions raised are: 1) Could the increased procurement prices of paddy increase the supply? 2) What would be the impact of the increased ... More
Reference No: CMA0326Pages: 13Published on: 8, August, 1975
Abstract: This is an integrated case incorporating the activities taken up by a district cooperative fish marketing federation. These activities include production enhancement, procurement, processing, marketing. The case can be used to discuss the following issues: 1) identification of factors responsible for the growth of the society meaningful indicators to measure growth, 2) ... More
Reference No: CMA0324(B)Pages: 10Published on: 8, August, 1975
Abstract: This is a continuation of Case (A). The regional society had prepared a plan for solving many of the problems facing the fisherman. The society had plans for introducing fifty mechanized boats and the linkage of production with storage, processing, and marketing. The plan had also envisaged export of prawns, ... More
Reference No: CMA0379Pages: 9Published on: 15, December, 1975
Abstract: The case deals with the linkages between the programme objectives and activities. The case illustrates a situation in which there was no precise linking between the programme objectives and activities. Consequently all the follow up was done only in terms of activities and thereby each activity became an end in ... More
Reference No: BP0081(D)Pages: 12Published on: 1, January, 1976
Abstract: Describes an attempt at worker participation in management at Punjab National Bank. It describes how the chief executive went about getting the acceptance of the employees and officers unions to the concept of worker participation. The case highlights the different attitudes of various people towards participation, and the problem of ... More
Reference No: F&A0282Pages: 30Published on: 1, January, 1976
Abstract: Building Products Limited (a company with 65% foreign ownership of equity) is a major producer of asbestos- based products in the country. The product is currently very profitable, but viewed as "mature" by the new managing director. The company has accumulated large liquid funds out of its past profits. It has ... More
Reference No: BP0092(A)Pages: 8Published on: 1, January, 1976
Abstract: Describes the pressures from labour and political leaders on the government to take over a closed vanaspati unit under the Industries Act. Should it take over? What are the costs and benefits and the administrative implications of each alternative? ... More
Reference No: MAR0091(B)Pages: 15Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Reference No: MAR0174Pages: 10Published on: 1, January, 1976
Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More
