Reference No: CMA0246Pages: 11Published on: 7, February, 1973
Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More
Reference No: CMA0258Pages: 7Published on: 6, December, 1973
Abstract: In this case the credit needs of an agricultural farm, interested in modernization and mechanization, are studied. After giving details of the credit needs under different heads, this case raises the question of financing the firm and its credit-worthiness. ... More
Reference No: CMA0257Pages: 3Published on: 6, December, 1973
Abstract: Mr. Dasappa plans to start a poultry farm after retirement. He applies to Jaya Bank for a loan of Rs.26,000 for starting a farm of 1,000 birds. The bank manager, after getting the veterinary surgeon's report, recommends the loan application to the head office. The agricultural finance division of the bank ... More
Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: F&A0233(F)Pages: 29 Published on: 1, January, 1974
Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More
Reference No: OB0047Pages: 2Published on: 1, January, 1974
Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More
Reference No: BP0040(B)Pages: 18Published on: 1, January, 1974
Abstract: Covers the history of Synthetics and Chemicals Limited between 1958 and 1961, and describes its plans for further expansion in synthetic rubber manufacturing in the wake of the developments in the Indian petro chemical industry since 1961. Provides scope for discussing the pros and cons of further expansion. ... More
Reference No: MAR0157Pages: 33Published on: 1, January, 1974
Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer non durable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More
Reference No: F&A0233(A)Pages: 19Published on: 1, January, 1974
Abstract: Traces the growth of Larsen and Toubro Limited from an import house of engineering goods to its current position as one of the largest industrial houses, manufacturing engineering goods. The environmental, organizational and market variables responsible for the growth of L&T are traced, and the relative changes of the ... More
Reference No: F&A0214Pages: 15Published on: 1, January, 1974
Abstract: The case focuses on the identification of end-users of the corporation's financial statements and their information needs. The case examines the deficiencies of the corporation's Annual Report vis-a-vis the expectations of its end- users. It also deals with the role of auditors in attesting the corporation's accounts. ... More
Reference No: BP0056(A)Pages: 19Published on: 1, January, 1974
Abstract: Describes the companys diversification programme and its rationale. Provides information for evaluating the choice of diversification and the results accomplished up to 1969. ... More
