Reference No: F&A0142Pages: 28Published on: 1, January, 1970
Abstract: Deals with the problem of handling an undisciplined employee at a bank's branch office. The employee, who is an active union member, has an unflattering performance record. Repeated memos from the branch manager fail to improve his performance. Ultimately, the branch manager, with the concurrence of the head office, conducts ... More
Reference No: F&A0178Pages: 21Published on: 1, January, 1970
Abstract: Mr. S.L. Roy had been Chief Electrician (Radio & Radar) in the Indian Naval Service, and a research assistant in Physical Research Laboratory, Ahmedabad. He has been attracted by the technician entrepreneur scheme of Gujarat Industrial Investment Corporation, state-level development bank extending liberal financial assistance to technicians desiring to set ... More
Reference No: F&A0138(B)Pages: 11Published on: 1, January, 1970
Abstract: This case can be discussed in light of the students' expectations at the end of the discussion of Case (A). The union- management relations strain further in spite of the apparent rapport emerging at the end of Case (A). Describes the various facets of the conflict and provides some understanding ... More
Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: BP0003Pages: 11Published on: 1, January, 1970
Abstract: A new competitive threat appears after the manager has undertaken some changes subsequent to the earlier date. The question of possible further steps, including merger with competitors, arises. ... More
Reference No: BP0013Pages: 2Published on: 1, January, 1970
Abstract: The Editor is faced with public relations problem of an ad run by an airlines of an enemy country which, if printed, would appear two weeks after the outbreak of hostilities. ... More
Reference No: ECO0016Pages: 14Published on: 1, January, 1970
Abstract: This case is about estimating the likely long term growth in demand for steel castings in the country using the end use method. Students are asked to assess the scope for the company's expansion through an analysis of demand for steel castings during the next five to ten years,the ... More
Reference No: F&A0093Pages: 4Published on: 1, January, 1970
Abstract: Raises the question of how the following three items should be treated in accounts: 1) exceptional repairs of a non recurring nature; 2) substantial advertising and publicity expenditure; and 3) structural additions and alterations. The chief accountant's opinions are expressed in the case, while in the class other viewpoints are to be brought ... More
Reference No: BP0006Pages: 19Published on: 1, January, 1970
Abstract: The case gives an account of the strategy adopted by Dharma Teja for a bold breakthrough in the shipping industry in India. Based on his unique financial system and unique study of policies, it describes how and why the company got into trouble and the findings of a government enquiry ... More
Reference No: CMA0185(D)Pages: 10Published on: 20, January, 1970
Abstract: The General Manager of Dudhudyog Dairy reviews the recommendations of the Sales Manager regarding the operations of the Dairy. Before taking action on the recommendations, the General Manager wants to verify that the recommended product-line is in conformity with the procurement targets and also tries to find out whether a ... More
Reference No: CMA0185(A)Pages: 5Published on: 20, January, 1970
Abstract: The Dudhudyog Dairy serving a large metropolitan city is facing the problem of shortage of milk. In order to study the feasibility of enlarging the procurement area, the Dairy has conducted some enquiries regarding the socio-economic characteristics in adjoining areas of the present collection zone. The case focuses the factors ... More
Reference No: CMA0192Pages: 3Published on: 20, January, 1970
Abstract: A dairy wants to increase its supply of milk. At present it is supplying only one type of milk to its consumers. The director is considering the possibility of introducing homogenized milk. But he is not sure whether the customers like homogenized milk. Therefore, he is trying to evaluate the ... More
