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List of Most Popular Cases

  1. Madras Refineries Limited

    Authors: Murthy, L S; Satia, J K;

    Reference No: PROD0202 Pages: 17 Published on: 1, January, 1988

    Abstract: Describes the inventory practices used by Madras Refineries with respect to crude and finished products (diesel, kerosene, aviation turbine fuel, etc.) inventory. The steps taken for managing inventory of crude are: continuous contact with suppliers, predicting availability of crude over a planning cycle, and taking corrective action in time. Close ... More

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  2. The Kandla-Bhatinda Pipeline Controversy

    Authors: Manikutty, S; Raghuram, G;

    Reference No: PSG0067 Pages: 27 Published on: 23, February, 1994

    Abstract: This case emphasizes the decision making process of infrastructure investments for the two modes of transportation of petroleum products between Kandla Port and North West India. Indian Oil Corporation made a proposal in 1981 for a new pipeline between Kandla and Bhatinda, in order to cater to the increased projected traffic ... More

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  3. Go Car Autos, Karnavati

    Authors: Raghuram, G;

    Reference No: MAR0314 Pages: 8 Published on: 24, June, 1998

    Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More

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  4. Britannia Khao World Cup Jao (A)

    Authors: Vyas, Preeta H; Kureshi, Sonal;

    Reference No: MAR0328(A) Pages: 10 Published on: 10, April, 1999

    Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More

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  5. Music to Ears

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0364 Pages: 4 Published on: 30, May, 2005

    Abstract: A customer was disappointed to find a defective music audio cassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by ... More

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  6. Quick Photo (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0370 Pages: 10 Published on: 13, February, 2006

    Abstract: Rohit had an expensive camera that had developed a technical problem. He decided to get his camera repaired and gave his camera at the Quick Photo shop for an estimate for repair. What had followed became a nightmare. The case describes his experience and the sequence of events that had ... More

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  7. Quick Photo (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0371 Pages: 3 Published on: 13, February, 2006

    Abstract: The case adds to the data presented in the case “Quick Photo (A)" (MAR0370). Students should have read case (A) before proceeding to (B). Rohit had an expensive camera that had developed a technical problem. He decided to get his camera repaired and gave his camera at the Quick Photo ... More

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  8. Uttar Pradesh State Electricity Board: Managing Transitions

    Authors: Pandey, Neeraj; Jaiswal, Anand Kumar;

    Reference No: BP0331 Pages: 18 Published on: 5, October, 2009

    Abstract: This case discuses the process of unbundling and restructuring of Uttar Pradesh State Electricity Board (UPSEB). The UPSEB had accumulated losses of Rs. 6500 crores by year 2000. The state government trifurcated UPSEB into three separate corporations, each handling generation, transmission and distribution of power. There was strong protest against the trifurcation ... More

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  9. BAJAJ - TVS Patent Dispute

    Authors: Agarwal, Anurag K;

    Reference No: BP0338 Pages: 7 Published on: 31, March, 2011

    Abstract: The case discusses the legal journey of the Bajaj - TVS patent dispute from the Madras High Court to the Supreme Court and back to the Madras High Court. Almost four years have passed, yet the final verdict is nowhere in sight. The Supreme Court has recommended a period of ... More

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