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List of Most Popular Cases

  1. Drista Pharmaceuticals

    Authors: Mehta, S C; Dave, Pratima;

    Reference No: MAR0102 Pages: 7 Published on: 1, January, 1973

    Abstract: The case deals with the introduction of an oral analgesic that has a considerable product differentiation and unique selling proposition. Introductory marketing effort of the company is described and a plan for a full launch of the product has to be worked out. ... More

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  2. Premier Paper Mills (B)

    Authors: Camillus, J C;

    Reference No: F&A0193(B) Pages: 19 Published on: 1, January, 1973

    Abstract: The case focuses on the administration of management control systems. The impact of a variety of factors, such as organizational structure, top management commitment, individual personalities, interpersonal relationships, plus the role and organizational location of the controller are highlighted. ... More

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  3. Anuradha Private Limited **

    Authors: Varshneya, K L;

    Reference No: F&A0191 Pages: 10 Published on: 1, January, 1973

    Abstract: The top management of Anuradha Private Limited was considering whether they should liberalize their credit policy for the sale of diesel sets (engine and pump) on lines similar to the credit scheme recently announced by their competitor Gupta Engineering Limited. The case involves the use of the probability theory. It ... More

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  4. Southern India Chemicals (A)

    Authors: Prasad, Keshav;

    Reference No: MAR0107(A) Pages: 3 Published on: 1, January, 1973

    Abstract: Case (A) describes the problem faced by the company with respect to price revision in a situation where there are two manufacturers of a basic chemical. The "decision tree" approach could be applied to structuring the problem and for getting the action and event sequence laid out in a logical ... More

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  5. The Fertilizer Corporation of India Limited **

    Authors: Bhattacharyya, S K;

    Reference No: F&A0209 Pages: 14 Published on: 1, January, 1973

    Abstract: Deals with the treatment of deferral of the selling and distribution expenses during 1971-72. It focuses on the accounting treatment of training, sales promotion and selling, and distribution expenses incurred for the development of demand for fertilizers to be produced by new manufacturing units outside the "economic zones" of the ... More

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  6. Power Pumps Company**

    Authors: Mehta, S C; Dave, Pratima;

    Reference No: MAR0103 Pages: 17 Published on: 1, January, 1973

    Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More

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  7. Larsen and Toubro Limited (B)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(B) Pages: 13 Published on: 1, January, 1973

    Abstract: The team of consultants engaged in defining L&T's businesses, and streamlining its management planning and control systems, identifies four major "product groups" as distinct businesses of L&T. The existing reporting system in relation to one of these four groups is described. The case seeks to identify the determinants ... More

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  8. Premier Paper Mills (A)

    Authors: Camillus, J C;

    Reference No: F&A0193(A) Pages: 19 Published on: 1, January, 1973

    Abstract: Highlights issues relating to the development and use of standards for planning and control. Certain statistical approaches to the development of standards, acceptable to both superiors and subordinates, are detailed. ... More

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  9. Western Textile Mills Limited

    Authors: Bhattacharyya, S K;

    Reference No: F&A0189 Pages: 29 Published on: 1, January, 1973

    Abstract: The case is based on an econometric study conducted by ATIRA, an industry research association, for projecting the demand for cotton textiles during the next ten years. The managing director's anxiety to use the ATIRA report in developing a strategic longrange system for the company is described. ... More

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  10. RMP: Gasket Manufacturing Company **

    Authors: Rao, T V;

    Reference No: OB0046 Pages: 1 Published on: 1, January, 1974

    Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More

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  11. Mr. Goyal's Personnel Functions

    Authors: Sheth, N R;

    Reference No: P&IR0030 Pages: 8 Published on: 1, January, 1974

    Abstract: This case describes the problems faced by the top management of a large organization following the chief executive's decision to use a computer for some important areas of management. In the background of these problems, Mr. Goyal, who has been charged with the responsibility of understanding and solving the problems, ... More

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  12. Larsen and Toubro Limited (I)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(I) Pages: 16 Published on: 1, January, 1974

    Abstract: After developing the required understanding of a long range framework for more effective budgeting [described in L&T (D) and (E)], the General Manager (Finance) considers the time appropriate to have a hard look at the existing budgeting system in the organization. Several issues (e.g. the role of the ... More

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  13. The Case of Mutual Transfer (B)

    Authors: Shukla, H C; Sheth, N R;

    Reference No: P&IR0022(B) Pages: 4 Published on: 1, January, 1974

    Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More

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  14. Metropolitan Power Supply Company Limited

    Authors: Thomas, Philip S;

    Reference No: F&A0186 Pages: 8 Published on: 1, January, 1974

    Abstract: The case describes the planning process in a company in the electricity supply business. It serves to highlight the nature of the strategic choices open to a company that is closely regulated. ... More

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  15. Durex Hosiery Mills

    Authors: Mehta, S C;

    Reference No: MAR0104 Pages: 21 Published on: 1, January, 1974

    Abstract: The case presents a review of the marketing operations of a medium-sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More

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