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List of Most Popular Cases

  1. International Paint Company **

    Authors: Hegde, B K;

    Reference No: PROD0003 Pages: 10 Published on: 1, January, 1971

    Abstract: A varnish plant superintendent wants to know whether he can increase his output by about 30% without spending money on equipment. The case provides an exercise in finding out utilization of key work stations/equipment and in deciding an optimum utilization and scheduling for the required production. ... More

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  2. Jones (India) Limited**

    Authors: Mehta, S C;

    Reference No: MAR0101 Pages: 4 Published on: 1, January, 1971

    Abstract: A pharmaceutical company seeks the help of a consultant to study their distribution strategy. The company deals in ethical products and distributes them directly to chemists, hospitals and selected doctors without the use of any wholesale channel. Though the system has worked fairly satisfactorily, the company intends to examine if ... More

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  3. Shakti Breweries

    Authors: Mehta, S C;

    Reference No: MAR0100 Pages: 19 Published on: 1, January, 1972

    Abstract: The case presents the attempt by a company to select a suitable brand name for a new brand of beer through a systematic research procedure. The research first identifies the product attributes and various associations of the consumer with beer, and through a formal ranking procedure generates a large number ... More

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  4. Brown (India) Private Limited **

    Authors: Shah, B G; Varshneya, K L;

    Reference No: F&A0187 Pages: 8 Published on: 1, January, 1972

    Abstract: The management of Brown (India) Private Limited, a wholly-owned subsidy of the Brown Group, UK, was considering various alternatives for raising additional funds for expansion, either by borrowing or by an issue of shares to the Indian public. If the shares are issued to the Indian public, what should ... More

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  5. Bharat Dump Trucks Limited **

    Authors: Camillus, J C;

    Reference No: F&A0228 Pages: 14 Published on: 1, January, 1972

    Abstract: The case focuses on a relatively small company caught in a squeeze between rising costs and fixed selling prices determined by the government, and its approach to planning as a means of halting the erosion of profits. The major issue relates to the relevance of a formal planning system to ... More

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  6. Western India Fertilizer Company

    Authors: Mehta, S C; Kashyap, S P;

    Reference No: MAR0086 Pages: 24 Published on: 1, January, 1972

    Abstract: The case deals with the problem of deciding the locations of warehouses for the distribution of chemical fertilizers in Gujarat for a large company having 500,000 tonnes capacity. Specifically, the major questions are how many stocks points to use, in what broad geographical areas, exact locations for the depots, inventory levels ... More

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  7. Rajadhani Textile Mills

    Authors: Varshneya, K L;

    Reference No: F&A0183 Pages: 4 Published on: 1, January, 1972

    Abstract: The case provides an exercise for a cross-sectional study of operating and financial performance of textile mills and an opportunity to analyse the profit variance of the same mill over two years. ... More

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  8. Demand for Scooters in India

    Authors: Mehta, S C; Anand, R K;

    Reference No: MAR0099 Pages: 16 Published on: 1, January, 1972

    Abstract: The case deals with the development of demand forecast for a product which is presently in a totally sellers' market and commands a considerable premium over the control price. As a result, there are serious distractions in the marketplace, and the registration queue gives very little useful indications of the ... More

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  9. Supreme Confectioners Limited

    Authors: Camillus, J C; Thomas, Philip S;

    Reference No: F&A0153 Pages: 13 Published on: 1, January, 1972

    Abstract: This case focuses on the organizational structure and procedural measures adopted by an organization seeking to diversify its product line. ... More

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  10. Household Products (India) Limited (D)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

    Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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  11. Indian Aluminium Limited **

    Authors: Varshneya, K L;

    Reference No: F&A0182 Pages: 16 Published on: 1, January, 1972

    Abstract: Deals with project appraisal for capital participation and provision of funds by a bank, and evaluation of assumptions on which forecasts are used. ... More

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  12. Anuradha Private Limited **

    Authors: Varshneya, K L;

    Reference No: F&A0191 Pages: 10 Published on: 1, January, 1973

    Abstract: The top management of Anuradha Private Limited was considering whether they should liberalize their credit policy for the sale of diesel sets (engine and pump) on lines similar to the credit scheme recently announced by their competitor Gupta Engineering Limited. The case involves the use of the probability theory. It ... More

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  13. Southern India Chemicals (A)

    Authors: Prasad, Keshav;

    Reference No: MAR0107(A) Pages: 3 Published on: 1, January, 1973

    Abstract: Case (A) describes the problem faced by the company with respect to price revision in a situation where there are two manufacturers of a basic chemical. The "decision tree" approach could be applied to structuring the problem and for getting the action and event sequence laid out in a logical ... More

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  14. The Fertilizer Corporation of India Limited **

    Authors: Bhattacharyya, S K;

    Reference No: F&A0209 Pages: 14 Published on: 1, January, 1973

    Abstract: Deals with the treatment of deferral of the selling and distribution expenses during 1971-72. It focuses on the accounting treatment of training, sales promotion and selling, and distribution expenses incurred for the development of demand for fertilizers to be produced by new manufacturing units outside the "economic zones" of the ... More

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  15. Power Pumps Company**

    Authors: Mehta, S C; Dave, Pratima;

    Reference No: MAR0103 Pages: 17 Published on: 1, January, 1973

    Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More

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