Reference No: P&IR0034Pages: 4 Published on: 1, January, 1976
Abstract: Deals with qualitative indicators to measure performance for rewarding individual employees. It discusses a monetary incentive scheme that incorporates both, an additional increment as well as an incentive payment. ... More
Reference No: MAR0091(B)Pages: 15Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Reference No: MAR0178Pages: 10Published on: 1, January, 1976
Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More
Reference No: P&IR0010Pages: 26Published on: 1, January, 1976
Abstract: The case deals with a conflict situation between Air India and its pilots, the pattern of work allocation, and what is now known as the "slip" system of operation. ... More
Reference No: CMA0368Pages: 4Published on: 7, October, 1976
Abstract: Mr. Prasad, an agricultural officer from the adjoining state, was selected by UPSC for deputation to Paharpur as Director of Agriculture. Assuming the Director's position, Mr. Prasad takes several unorthodox steps within his own department in relation to the external system. His major emphasis in the process is the need ... More
Reference No: CMA0367Pages: 5Published on: 7, October, 1976
Abstract: Jhum or shifting cultivation is the major occupation of the tribes of the North-Eastern region. There have been controversies about the illeffects of jhuming and also about the problems of controlling of jhuming. So, Mr. Das, an Officer-in-charge of jhum control activities, NECR, attends a sminar on jhum cultivation, where ... More
Reference No: CMA0408Pages: 4Published on: 14, October, 1976
Abstract: Mr. AO has been managing a government potato seed farm since 1970s. The farm is recognized as well-managed. Mr. AO's initiative and innovation have been recognized, but he wishes for a transfer. He renews his request when he learns that the seed farm project has been upgraded and higher-level posts ... More
Reference No: CMA0415(F)TEC Pages: 27Published on: 1, December, 1976
Abstract: Discusses the organizational setup for research and extension for wheat commodity. Research programmes and activities initiated during post-Independence era are comprehensively dealt with. Finally, an attempt is made to study the contribution of various programmes and activities in production, marketing and processing of wheat. ... More
Reference No: CMA0420Pages: 5Published on: 17, December, 1976
Abstract: A social system constitutes the interaction of a plurality of individuals whose relations are patterned after a set of norms and expectations. When a system is analysed, the elements which make it a system and the processes which help the system to persist have to be taken into consideration. There ... More
