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Most Popular cases

List of Most Popular Cases

  1. Kanyakumari Mills Limited **

    Authors: Aggarwal, S C;

    Reference No: PROD0025 Pages: 17 Published on: 1, January, 1967

    Abstract: The case describes the processing of materials in a large vertically integrated textile mill. The company does not have a centralized planning and control section. Very often orders from the merchants and distributors cannot be filled immediately. The management is considering ways and means to cut down large process? inventories ... More

  2. Problems in Pricing of Ethical Drugs

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0054 Pages: 9 Published on: 1, January, 1967

    Abstract: This case-cu-note describes the problems in the pricing of ethical drugs. Participants are expected to evaluate the practices used by large pharmaceutical companies in pricing their products. The differences in pricing practices of multinational, and large and small Indian companies are highlighted. How brand preference gives a company ... More

  3. Marketing Research Services (Private) Limited (D)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(D) Pages: 9 Published on: 1, January, 1967

    Abstract: This is the fourth case in the series, describing the inferences drawn and the recommendations put forward by the research agency to the client. Students are expected to play the role of the decision maker and use the information to arrive at specific decisions. The question of reliability and relevance ... More

  4. Thorndyke Manufacturing Company **

    Authors: Dearden, John;

    Reference No: F&A0038 Pages: 10 Published on: 1, January, 1967

    Abstract: A presentation of the problem of single versus multiple cost centres. ... More

  5. Tax Liability of Mr Gujarathi **

    Authors: Gandhi, V P;

    Reference No: F&A0059 Pages: 2 Published on: 1, January, 1967

    Abstract: The director of a public limited company earns income from sources like salaries, interest from securities, capital gains, dividends, etc., which are subject to personal income taxation. The case is an exercise in the different provisions of personal income taxation. ... More

  6. Uttara Mills (B) **

    Authors: Sheth, Tarun;

    Reference No: OB0058(B) Pages: 10 Published on: 1, January, 1967

    Abstract: The case is about the leadership behaviour of a textile mill director, depicting the various problems that come up to him and how he handles them. The case raises questions about delegation and coordination of work. ... More

  7. Avon Textile Mills Limited**

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

    Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

  8. Shaft Equipment Company Limited

    Authors: Matthai, Ravi J;

    Reference No: MAR0077 Pages: 5 Published on: 1, January, 1967

    Abstract: An industrial equipment marketing company which markets mining machinery to the coal mines decides to sell boots and uniforms for miners. The company perceives these products as consonant with the rest of its product mix on the ground that they will involve "industrial marketing" to the coal companies. After the ... More

  9. Liberty Steel Plant (A) **

    Authors: Balakrishnan, K;

    Reference No: F&A0046(A) Pages: 16 Published on: 1, January, 1967

    Abstract: Deals with the personnel planning and labour cost control problems faced by a large governmentowned steel company. It also covers the special problems that arise in controlling cost in public sector companies. ... More

  10. Kamlini Restaurant (B)**

    Authors: Vora, M N;

    Reference No: MAR0006(B) Pages: 7 Published on: 1, January, 1966

    Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More

  11. Air India Pilots' Guild (B)

    Authors: Goyal, R C;

    Reference No: P&IR0011(B) Pages: 2 Published on: 1, January, 1966

    Abstract: Numerous demands are put forth by the Indian Pilots' Guild to the management of AirIndia. They employ pressure tactics while bargaining for wages. ... More

  12. Acquisition of Land for Expansion by Sarabhai Chemicals (B) **

    Authors: Chowdhry, Kamla;

    Reference No: OB0001(B) Pages: 2 Published on: 1, January, 1966

    Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More

  13. Ahmedabad Supermarket

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0068 Pages: 15 Published on: 1, January, 1966

    Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More

  14. Alpana Chemicals (C)

    Authors: Chowdhry, Kamla;

    Reference No: P&IR0017(C) Pages: 1 Published on: 1, January, 1966

    Abstract: The case deals with the problems of succession in an expanding organization, the way the Chairman handles the problem, and the reorganization involved. At another level, it deals with problems of authority and peer relationships. ... More

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