Reference No: MAR0105Pages: 15Published on: 1, January, 1970
Abstract: The consultant helps the bank segment the environment in order to delineate groups of industries with potential as banking customers. This is an innovative use of market segmentation in a sector where it has not been tried before. As a basis for planning the bank must take the segmentation further. ... More
Reference No: P&IR0021(B)Pages: 11Published on: 1, January, 1970
Abstract: Case (B) P&IR0021(B) describes an incentive scheme launched by the management apparently to provide higher job satisfaction to workers. This can be discussed in relation to the philosophy and practices of wage incentives in industry. ... More
Reference No: F&A0143(A)Pages: 12Published on: 1, January, 1970
Abstract: Describes the introduction of a formal appraisal system in a bank that has a tradition of personalized recruitment, promotion and evaluation procedures. The idea is to reward officers who have stood by the management in a period of crisis. Under the new scheme, the head office asks the branch managers ... More
Reference No: F&A0174(B)Pages: 9Published on: 1, January, 1970
Abstract: Case (B) describes how the main objective of extending banking services to the rural areas could not be met by the traditional concepts and procedures. Hence, the management designed a new scheme based mainly on the concept of project management. ... More
Reference No: MAR0088Pages: 3 Published on: 1, January, 1970
Abstract: A small machine shop is facing the problem of developing a source of supply for castings needed for cylinder liners for an automobile company. Important factors to be considered are price, quality and regularity of supply. There are three possible sources, but their past records on the three factors are ... More
Reference No: PROD0096Pages: 14Published on: 1, January, 1970
Abstract: The company is on the verge of developing a new organization structure because of increased activities. The case provides adequate information about the nature of the company, the functions that are to be performed, and the personnel required for developing the organization structure. ... More
Reference No: F&A0133Pages: 18Published on: 1, January, 1970
Abstract: Deals with the problem of performance appraisal of branch agents in a bank. Five senior executives stationed at the head office annually rate the agents' personality traits, skills, and branch routine and work. The main objective of the appraisal system is executive development and promotion decisions. The appraisal is not ... More
Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: F&A0138(A)Pages: 9Published on: 1, January, 1970
Abstract: Describes the formation of an employees' union in a large bank in which the management had adopted personal and social acquaintance as an important basis for recruitment at the clerical level. Management was at first indifferent to the union but recognized it after an agitation. Subsequently, meetings were held between ... More
Reference No: F&A0216Pages: 12 Published on: 1, January, 1970
Abstract: Deals with attempts to control critical material costs through the piecemeal introduction of a standard costing system. Some of the aspects dealt with are: 1) comparative cost analysis of alternative sources of imported raw materials; 2) purchase performance analysis through comparison of the actuals with the budgets on the chosen alternative; 3) use ... More
Reference No: MAR0084Pages: 18 Published on: 1, January, 1970
Abstract: The case presents a recorded dialogue between an insurance salesman and a prospect. Students are expected to evaluate the sales presentation made by the salesman, and are required to identify the special problems that an insurance salesman faces when calling on the prospects in view of the important differences that ... More
Reference No: CMA0176(B)Pages: 8Published on: 5, September, 1969
Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More
