Reference No: MAR0147Pages: 6Published on: 1, January, 1970
Abstract: The brand share of the major product of the company is threatened as a result of heavy incentives offered to consumers by the competitors. The situation requires an immediate decision on the strategy the company should follow to protect its market share. The case can be used with both a ... More
Reference No: F&A0024(B)Pages: 5Published on: 1, January, 1970
Abstract: The BGW Case Series related to the appraisal of a long term Loan to a Manufacturing Company. It also deals with the Fashioning of the terms and Conditions of the Loan in such a way as would reconcile the lender's and the borrower's Points of View. ... More
Reference No: F&A0137Pages: 18 Published on: 1, January, 1970
Abstract: The case is in two parts. Part A describes the background of union- management relations in a large bank in which a scheme of joint consultation at the head office and regional offices was launched. Part B describes the structure and working of the joint consultative committee at the regional ... More
Reference No: F&A0143(C)Pages: 6 Published on: 1, January, 1970
Abstract: The managing director appoints a committee of the bank's senior officers, with an outside consultant as its chairman, for working out an appraisal system, and recommending a promotion policy. The committee visits different branches and meets the officers to ascertain their opinions and reactions to the "Star System" of appraisal ... More
Reference No: F&A0227Pages: 32Published on: 1, January, 1970
Abstract: A development bank set up to assist small scale manufacturers finances for the first time a qualified scientist's project for the manufacture of dibasic calcium phosphate (DCP) of pharmaceutical and dentifrice grades. The project runs into difficulties due to environmental factors such as floods and power shortage, which upset the ... More
Reference No: F&A0135Pages: 13 Published on: 1, January, 1970
Abstract: The case highlights some problems relating to executive training in a bank, by describing the process of training and placement undergone by a promising trainee. Suitable for discussing the objectives and structure of executive training programmes in a bank, and the problems of incorporating training into the existing organizational structure ... More
Reference No: F&A0143(A)Pages: 12Published on: 1, January, 1970
Abstract: Describes the introduction of a formal appraisal system in a bank that has a tradition of personalized recruitment, promotion and evaluation procedures. The idea is to reward officers who have stood by the management in a period of crisis. Under the new scheme, the head office asks the branch managers ... More
Reference No: F&A0174(B)Pages: 9Published on: 1, January, 1970
Abstract: Case (B) describes how the main objective of extending banking services to the rural areas could not be met by the traditional concepts and procedures. Hence, the management designed a new scheme based mainly on the concept of project management. ... More
Reference No: F&A0133Pages: 18Published on: 1, January, 1970
Abstract: Deals with the problem of performance appraisal of branch agents in a bank. Five senior executives stationed at the head office annually rate the agents' personality traits, skills, and branch routine and work. The main objective of the appraisal system is executive development and promotion decisions. The appraisal is not ... More
Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: CMA0176(B)Pages: 8Published on: 5, September, 1969
Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More
Reference No: OB0052Pages: 12Published on: 1, January, 1969
Abstract: The case is about a two?person relationship between a superior and a subordinate. Illustrates the importance of different value systems and certain irrational factors such as transference in work situations. ... More
