Reference No: MAR0170Pages: 9 Published on: 1, January, 1976
Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More
Reference No: PROD0116Pages: 11Published on: 1, January, 1976
Abstract: Data are presented to help develop an integrated model for procuring seasonal material (round log), and the scheduling production in a large sawmill. This case is useful for teaching the concepts of aggregate scheduling, especially through the use of linear programming. A note on the timber industry is included. ... More
Reference No: QM0111Pages: 12 Published on: 1, January, 1976
Abstract: Deals with the problems associated with the introduction of five wide body Airbuses to replace a fleet of Turbo Props and Caravelles. As it is essential to synchronize the publicity campaign with the formal introduction of the Airbus, the management wants to know when the five aircraft will be ready ... More
Reference No: PSG0028Pages: 11 Published on: 1, January, 1976
Abstract: The case describes the kind of information collected by field workers and other officials in Kanhas PHC. The registers and records include target couple registers, stock registers, education register, case register, and daily diary. The ANMs and FPHAs are expected to maintain twelve registers. An interview with the block extension ... More
Reference No: BP0076(A)Pages: 12Published on: 1, January, 1976
Abstract: Sets out the organizational arrangements in the Indian Airlines prevailing in 1968 71, and describes: a) the historical evolution of the corporation, b) relevant parts of the Air Corporation Act to indicate the governmental framework within which the organization operates, c) the organizational structure, and d) parts of the personnel policies. ... More
Reference No: MAR0154(A)Pages: 9Published on: 1, January, 1976
Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More
Reference No: QM0101(E)Pages: 4Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: BP0095Pages: 12Published on: 1, January, 1976
Abstract: The public sector steel companies in India represent an overwhelmingly dominant segment of the total steel industry of the country. As such, corporate long range planning assumes dimensions which almost seem to overlap with the task of national log range planni The case provides an introduction to the complexity of ... More
Reference No: PROD0113Pages: 8Published on: 1, January, 1976
Abstract: The case deals with the operations in a bank branch. First, the customer services provided and the approximate service times are reviewed. Flow of vouchers pertaining to the customer services and the operations performed on the vouchers at various centres is presented in the form of flow charts. Numerical data ... More
Reference No: QM0101(C)Pages: 3Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
