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Most Popular cases

List of Most Popular Cases

  1. Scooter Manufacturing Company

    Authors: Jain, Abhinandan K;

    Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

    Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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  2. Metropolitan Power Supply Company Limited

    Authors: Thomas, Philip S;

    Reference No: F&A0186 Pages: 8 Published on: 1, January, 1974

    Abstract: The case describes the planning process in a company in the electricity supply business. It serves to highlight the nature of the strategic choices open to a company that is closely regulated. ... More

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  3. Kishore Bharati Cement Unit

    Authors: Sharan, Girja;

    Reference No: CMA0313 Pages: 7 Published on: 24, July, 1974

    Abstract: This case discusses the problem as to the decision whether an investment for expanding the production facilities through additional equipment and of labour is worthwhile for Kishore Bharat. ... More

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  4. Ajax Chemicals Limited

    Authors: Sambrani, Shreekant;

    Reference No: CMA0262 Pages: 12 Published on: 17, August, 1974

    Abstract: An agro-chemicals firm is considering expanding the production of two of its major pesticides in powder form. It feels that the markets are located in the north west south-east parts of the country. The bulk of the products consists of filler material, which has to be transported for over 700 km. ... More

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  5. Western India Fertilizer Corporation's Experiment in Popularizing H-4 Cotton

    Authors: Vyas, V S;

    Reference No: CMA0274 Pages: 4 Published on: 14, September, 1974

    Abstract: The case deals with the objectives and rationale of the input manufacturing firms collaborating in the area/sectional development programmes, the nature of schemes, the agencies with which collaboration may be sought, terms of collaboration, the problems of coordination. ... More

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  6. Solo Company

    Authors: Patel, Nitin R;

    Reference No: QM0060 Pages: 4 Published on: 1, January, 1975

    Abstract: This case describes the strategy for introducing a computer- based management information system in a large firm producing a single major product at several factories. ... More

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  7. Baroda Municipal Corporation (A)

    Authors: Patel, Nitin R;

    Reference No: QM0051(A) Pages: 7 Published on: 1, January, 1975

    Abstract: Describes the situation a municipal corporation faces while computerizing some of its operational systems. The application areas are described in sufficient detail so that costs and benefits of each can be estimated. ... More

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  8. Southern Rubber Liners

    Authors: Mampilly, Paul;

    Reference No: F&A0278 Pages: 7 Published on: 1, January, 1975

    Abstract: Describes a small scale industry engaged in job order activities. It helps demonstrate how activities can be phased over time, in line with the availability of funds. It also illustrates the application of pipeline theory on job order activities. ... More

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  9. L&T Contactors

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0168 Pages: 19 Published on: 1, January, 1975

    Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More

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  10. Mahapalika Rice Mills Company

    Authors: Kalro, A H;

    Reference No: QM0052 Pages: 7 Published on: 1, January, 1975

    Abstract: This case deals with estimating credit needs and examining the relationship between the credit needs and the operational decisions of procurement, milling and sales. The optimal purchase, production and sales decisions can be made with the help of linear programming. ... More

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  11. Mechanical Aids Private Limited

    Authors: Mampilly, Paul;

    Reference No: F&A0277 Pages: 12 Published on: 1, January, 1975

    Abstract: The case focuses on financial planning in the smallscale industry. Assessment of requirements of funds for providing facilities and for working, and the need for phasing out commitments inconsistent with economics and financial feasibility are discussed. The major bias is, however, on assessment of working capital and preparation of ... More

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