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Most Popular cases

List of Most Popular Cases

  1. Dudhudyog Dairy (D)

    Authors: George, P S;

    Reference No: CMA0185(D) Pages: 10 Published on: 20, January, 1970

    Abstract: The General Manager of Dudhudyog Dairy reviews the recommendations of the Sales Manager regarding the operations of the Dairy. Before taking action on the recommendations, the General Manager wants to verify that the recommended product-line is in conformity with the procurement targets and also tries to find out whether a ... More

  2. Dudhudyog Dairy (B)

    Authors: George, P S;

    Reference No: CMA0185(B) Pages: 7 Published on: 20, January, 1970

    Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More

  3. Raipur Block Development Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur D.P.;

    Reference No: CMA0194 Pages: 12 Published on: 10, February, 1970

    Abstract: Deals with the problem of under-utilization of the installed capacity of both the modern sheller rice mills. ... More

  4. Transportation Model for Fertilizers **

    Authors: Desai, D K;

    Reference No: CMA0195 Pages: 7 Published on: 26, August, 1970

    Abstract: Deals with the use of transportation model technique for fertilizers. The objective is to focus on the problem of transport cost minimization in the industries in which large bulks are handled. The fertilizer industry has been taken as a case in point. ... More

  5. A Loan for Construction of a Well

    Authors: Desai, D K;

    Reference No: CMA0218 Pages: 2 Published on: 2, September, 1970

    Abstract: A farmer in Southern India had three acres of dry land and twenty acres of wet land. Because of the uncertainty of canal irrigation, he could not extend the area under sugarcane and other wet crops. He wanted to dig a well to supplement canal irrigation. He approached one of ... More

  6. Financing Farming Operations of Somabhai Patel

    Authors: Desai, D K;

    Reference No: CMA0219 Pages: 9 Published on: 2, September, 1970

    Abstract: A leading bank in Western India gave a loan of Rs.2,50,000 to a farmer. The first installment due was not paid according to the schedule the farmer made a request to the branch manager not to insist for immediate repayment. This matter was put up by the Head Office before ... More

  7. Khandasari Sugar Manufacturing Company **

    Authors: Gopalaswamy, T P; Gupta, V K;

    Reference No: CMA0203 Pages: 4 Published on: 18, November, 1970

    Abstract: This case discusses conditions under which the Khasari industry operates, problems of determining cost-volume relationship, problems in relation to the determination of breakeven volume. ... More

  8. Chaklasi Village Co-operative Cold Storage

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0198 Pages: 7 Published on: 11, December, 1970

    Abstract: The case depicts the problem in the formation of a cooperative society setting up a cold storage its utilization. It tells about the behaviour of different caste groups in relation to the running the uses of the cold storage. Students can led to identify the group problems in setting up ... More

  9. Household Products (India) Limited (C)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

    Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

  10. Ahmedabad Textiles Limited

    Authors: Mehta, S C;

    Reference No: MAR0091 Pages: 11 Published on: 1, January, 1971

    Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More

  11. International Paint Company **

    Authors: Hegde, B K;

    Reference No: PROD0003 Pages: 10 Published on: 1, January, 1971

    Abstract: A varnish plant superintendent wants to know whether he can increase his output by about 30% without spending money on equipment. The case provides an exercise in finding out utilization of key work stations/equipment and in deciding an optimum utilization and scheduling for the required production. ... More

  12. Gujarat Agro-Industries Corporation Limited, Ahmedabad **

    Authors: George, P S;

    Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

    Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

  13. Indian International Bank Limited (A)

    Authors: Camillus, J C;

    Reference No: F&A0179(A) Pages: 19 Published on: 1, January, 1972

    Abstract: Relates to the introduction of a formal planning system in the international division of the bank. Includes issues of the process of selling and introducing the system and technical design considerations. For maximum effectiveness, this case should be followed in the next class session by Case (B),F&A0180 which ... More

  14. Kannagi Mills

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0044 Pages: 20 Published on: 1, January, 1972

    Abstract: Describes the pressures and problems faced by a man with a PhD in Organizational Behaviour from abroad, and consulting experience in India, when he decides to get involved in his family business. Dr C.A. Narayanan takes charge of Kannagi Mills, a unit of the Alagappa Group headed by his ... More

  15. Zap Limited

    Authors: Monappa, Arun;

    Reference No: P&IR0084 Pages: 6 Published on: 1, January, 1972

    Abstract: The case illustrates the principle of equity in promotion policies. The equity is disturbed with the introduction of an advanced technology production process. ... More

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