Reference No: CMHS0014(A)Pages: 10Published on: 1, January, 1999
Abstract: Christian Medical College and Hospital (CMCH), Vellore, Tamil Nadu, was founded in 1900 as a one-bed clinic by Dr. Ida Sophia Scudder. Since then, CMCH has grown into an institution of international repute with over 1800 beds and 4000 employees. CMCH attends to more than 1800 inpatients and 2500 outpatients daily. Outpatient services at CMCH ... More
Reference No: CISG0052Pages: 18Published on: 6, April, 1999
Abstract: This case describes the evolution of information system in a medium scale engineering company. This poses the problem of should the company decide to go in for an ERP solution or not. The case describes the setting that may lead to formulation of an IT strategy, the gaps in the ... More
Reference No: PSG0078Pages: 35Published on: 15, April, 1999
Abstract: Though philanthropic activities are age old, in recent times, private service institutions have been acknowledged, both, by the people and the state, for the service they render. However, the accountability of such institutions is yet to be explored, from a service point of view. Though it will not add directly ... More
Reference No: MAR0321Pages: 29Published on: 3, May, 1999
Abstract: Konkan Railway Corporation Limited (KRC) was set up as a Public Sector company under the Ministry of Railways in July 1990 to bridge the 738 km "Konkan Gap" by providing a railway connection between Roha (150 kms South of Mumbai) and Thokur (about 22 kms North of Mangalore). KRC completed the project at a ... More
Reference No: MAR0322(A)Pages: 7Published on: 5, May, 1999
Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of the company. Over the years, the company had expanded its business into such areas as ... More
Reference No: MAR0322(B)Pages: 6Published on: 5, May, 1999
Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of company. Over the years, the company had expanded business into areas such as document-processing workstations, ... More
Reference No: MAR0324Pages: 19 Published on: 15, June, 1999
Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More
Reference No: PROD0245Pages: 5Published on: 24, June, 1999
Abstract: The case illustrates an operation management problem in a manufacturing process that involves batch production and the use of a furnace, requiring very long heat treatment time. The case allows the class to do bottleneck analysis and explore several alternatives for improving productivity and output. Finally, it also illustrates the ... More
Reference No: BP0251Pages: 17Published on: 12, July, 1999
Abstract: The case deals with the competitive situation faced by Coca-Cola and Pepsi in India in the soft drinks industry. It gives a description of the industry structure, suppliers, substitutes, recent and potential entrants, and the market. It describes how both giants compete, bringing out the similarities and differences in their ... More
Reference No: PROD0243Pages: 4Published on: 2, September, 1999
Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More
Reference No: PROD0246Pages: 35Published on: 12, September, 1999
Abstract: This case discusses a wide range of supply chain issues, ranging from procurement strategies, managing internal operations, to handing despatches to customers, handled at Coil AND sheet Steel Company Limited (CSSL). The implications of such an integrated look at these decisions are evident because of the tight linkages of material ... More
Reference No: MAR0325(B)Pages: 36Published on: 27, September, 1999
Abstract: FoodWorld is a division of Spencer's, the retailing company of RPG Enterprises (RPG). This case focuses on the supply chain strategy. The key issues were 1) what to stock, 2) where and whom to source from, 3) how to reduce total delivery time from vendor to store and 4) how to reduce the cost ... More
Reference No: MAR0325(C)Pages: 30Published on: 27, September, 1999
Abstract: In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. By the end of 1998, the FoodWorld chain had expanded into 19 stores with hubs in Chennai, Bangalore and ... More
