Most Popular cases

Authors: Shah, B G; Varshneya, K L;

Reference No: F&A0170 Pages: 18 Published on: 1, January, 1970

Abstract: JML was an integrated heavy machinery manufacturing plant which was set up in collaboration with world-renowned firms for the manufacture of machinery and equipment required for steel, mining, sugar, cement, paper and pulp. The project incurred a heavy overrun of costs due to excessive investment in infrastructural facilities like ... More

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Authors: Kulkarni, G R;

Reference No: BP0033(A) Pages: 16 Published on: 1, January, 1970

Abstract: Relates to the role the top management of this public sector corporation should play in defining its objectives and policies in the context of its special relationship with the government. Details are given about its activities in various areas of foreign and internal trade and the manner in which it ... More

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Authors: Shah, B G; Prasad, Keshav;

Reference No: F&A0175(B) Pages: 23 Published on: 1, January, 1970

Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More

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Authors: Balakrishnan, K; Seshan, Suresh A;

Reference No: F&A0192 Pages: 30 Published on: 1, January, 1970

Abstract: The case is focused on the management planning and control systems in a government-owned national research laboratory. The processes of building up an annual expenditure budget and periodic reporting of actuals in money terms is discussed in this case. Apart from monetary indicators, the physical and qualitative aspects of ... More

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Authors: Kulkarni, G R;

Reference No: BP0030(B) Pages: 10 Published on: 1, January, 1970

Abstract: Describes the events subsequent to the establishment of the rayon tyre cord factory referred to in case (A) (BP0030). The company faces problems of shortage of demand, competition from other producers, pricing difficulties, and the emergence of substitutes through the application of superior technology. The case, therefore, raises issues of ... More

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Authors: Shah, B G; Sheth, N R; Gandhi, J S;

Reference No: F&A0174(C) Pages: 4 Published on: 1, January, 1970

Abstract: Case (C) examines the role of a specialist in a bank, and analyses the way an agricultural scientist is absorbed within the traditional banking organization. ... More

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Authors: Varshneya, K L;

Reference No: F&A0184(B) Pages: 3 Published on: 1, January, 1970

Abstract: Mr. Sahney, Vice President (Finance), has been considering what his recommendations to the President should be, regarding the sales manager's proposal, of relaxing the credit terms, to augment the sales of farm machinery, especially since the plant has been operating below capacity. The case brings out the contribution approach to ... More

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Authors: Malya, M Meenakshi;

Reference No: QM0041 Pages: 10 Published on: 1, January, 1970

Abstract: Deals with a bidding situation faced by a manufacturer. The product is a large transformer needed by an electricity company that is facing low capacity utilization. ... More

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Authors: Shah, B G; Sheth, N R; Gandhi, J S;

Reference No: F&A0174(A) Pages: 13 Published on: 1, January, 1970

Abstract: Case (A) describes the process of extending banking operations into a traditionally backward rural area. It brings out the strategy adopted by the management of a major commercial bank for opening a rural branch and the branch manager's approach to the problem of communicating the benefits of banking to the ... More

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Authors: George, P S;

Reference No: CMA0185(D) Pages: 10 Published on: 20, January, 1970

Abstract: The General Manager of Dudhudyog Dairy reviews the recommendations of the Sales Manager regarding the operations of the Dairy. Before taking action on the recommendations, the General Manager wants to verify that the recommended product-line is in conformity with the procurement targets and also tries to find out whether a ... More

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Authors: George, P S;

Reference No: CMA0185(B) Pages: 7 Published on: 20, January, 1970

Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More

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Authors: George, P S;

Reference No: CMA0185(C) Pages: 3 Published on: 20, January, 1970

Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More

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