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Most Popular cases

List of Most Popular Cases

  1. ATIRA: Demand for Cotton Textiles (A)

    Authors: Paul, S;

    Reference No: ECO0009(A) Pages: 7 Published on: 1, January, 1966

    Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More

  2. Arun Engineering Company: Demand for Machine Tools**

    Authors: Paul, S;

    Reference No: ECO0004 Pages: 11 Published on: 1, January, 1966

    Abstract: Considers the demand, production and investment targets of the three Five Year Plans to reassess the growth prospects of the machine tools industry. The case is also concerned with the development of demand indicators for the industry as a guideline for the company's planning. "A Note on Machine Tool Industry" ... More

  3. अटीरा(अहमदाबाद वस्त्रोद्योग अनुसंधान संगठन) – सूती वस्त्रों की माँग (क) (ATIRA: Demand for Cotton Textiles (A))

    Authors: Paul, S;

    Reference No: ECO0009(A)-Hindi Pages: 8 Published on: 1, January, 1966

    Abstract: इस केस में अहमदाबाद वस्त्रोद्योग अनुसंधान एसोसिएशन द्वारा सन् 1959 में तैयार किये गये सूती वस्त्र से संबंधित एक माँग अध्ययन के बारे में बताया गया है। उसकी कार्य प्रणाली और मान्यताओं के संदर्भ में अटीरा अध्ययन के मूल्यांकन करने और पूर्वानुमान में लॉग मॉडलों के उपयोग के उदाहरण प्रस्तुत करने के लिए इस केस का उपयोग किया जा सकेगा। ... More

  4. Usha Pharmaceutical Company

    Authors: Vora, M N;

    Reference No: MAR0052 Pages: 8 Published on: 1, January, 1966

    Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More

  5. Suryodaya Private Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0070 Pages: 8 Published on: 1, January, 1966

    Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More

  6. The Fertilizer Specialists' Plea for Distribution of Fertilizers in Bholapur District

    Authors: Gupta, V K;

    Reference No: CMA0069 Pages: 7 Published on: 21, February, 1966

    Abstract: The case deals with policy decisions on fertilizer distribution arrangement in a setting where agricultural production is of great importance where it depends on adequate and timely distribution of fertilizers together with necessary credit arrangements. ... More

  7. A Meeting at Apex Society in Mahanagar for Distribution of Superphosphate **

    Authors: Patel, S M;

    Reference No: CMA0067 Pages: 7 Published on: 21, February, 1966

    Abstract: The representatives of the State Marketing Society and District Sale & Purchase Unions have expressed their views on the new system for distribution of superphosphate. They have suggested a few modifications in the proposed distribution system which are debatable. Requires a note on Distribution of Fertilizers. ... More

  8. Distribution of Super-phosphate by Primary Cooperative Societies

    Authors: Patel, S M;

    Reference No: CMA0068 Pages: 5 Published on: 21, February, 1966

    Abstract: The office bearers and executives of primary societies dealing in super-phosphate express their views on new system of distribution of super-phosphate enforced in a state. ... More

  9. "Bleeding Madras" Importers Incorporated

    Authors: Desai, D K;

    Reference No: CMA0030 Pages: 14 Published on: 20, December, 1966

    Abstract: The proprietor of the firm was considering the prospects of expanding his business of handloom fabrics in India. The teaching focus is on the export possibilities of cotton fabrics. ... More

  10. Setting a Distribution Channel for Pesticides in India: Union Carbide India Limited

    Authors: Desai, D K;

    Reference No: CMA0064 Pages: 12 Published on: 26, December, 1966

    Abstract: The case deals with the problems faced by a firm which wants to set up a distribution channel for the new products which it wanted to manufacture. ... More

  11. Marketing Research Services (Private) Limited (C)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(C) Pages: 13 Published on: 1, January, 1967

    Abstract: This is the third case in the series, giving information collected through the research design and instruments outlined in Case (B). The focus of this case is on discussing alternative approaches for interpreting information for the purpose of aiding recommendations for specific decisions. ... More

  12. Telerad Private Limited (A) **

    Authors: Aggarwal, S C;

    Reference No: PROD0051(A) Pages: 24 Published on: 1, January, 1967

    Abstract: Discusses the major technological developments accomplished over a period of ten years. Technological problems have been highlighted in particular. In the process of doing its own development work, the company had to face on the one hand many a financial and growth problem, and on the other, further product?development ... More

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