Most Popular cases

Authors: Desai, D K; Murty, A.G. K;

Reference No: CMA0076 Pages: 10 Published on: 20, February, 1967

Abstract: The firm's dilemma regarding exports to U.K. in view of the changed cost structure, government desire to encourage exports to U.K. versus the conditions created due to bilateral agreements which promote exports to soft currency areas. ... More

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Authors: Kothari, K B;

Reference No: CMA0097(B) Pages: 4 Published on: 19, October, 1967

Abstract: The case relates to the problem of developing sales organization for Amuldan. Detailed information on which manager could set in defining job specification and sales training is provided. ... More

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Authors: Kothari, K B;

Reference No: CMA0097(A) Pages: 9 Published on: 19, October, 1967

Abstract: The case relates to the problem of developing sales organization for Amuldan. Detailed information on which manager could set in defining job specification and sales training is provided. ... More

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Authors: Desai, D K; Narayanan, A V S;

Reference No: CMA0164 Pages: 14 Published on: 4, March, 1968

Abstract: Deals with "pricing" of hybrid seed under the conditions of imperfect competition. The hybrid maize seeds are grown on private fields under the supervision of the government which wants to promote high-yielding varieties. The government wants to fix the price of hybrid maize so that it is not too high ... More

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Authors: Gupta, V K;

Reference No: CMA0145 Pages: 5 Published on: 4, March, 1968

Abstract: This case deals with localization of functional leadership. It tells about different types of leaders in a given situation and shows how each of them is functional in only specific areas and disfunctional in others. It further suggests that in Indian village communities obvious advantages of the use of fertilizers ... More

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Authors: Desai, D K; Mathur, D P;

Reference No: CMA0147 Pages: 13 Published on: 6, November, 1968

Abstract: The study gives the background structural details of a cold storage unit. It deals with the patterns of utilization of the capacity of the cold storage plant and total expenditure incurred for storing the commodities. It raises the problems as to how to increase the volume of business and make ... More

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Authors: Patel, S M;

Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

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Authors: Patel, S M; Patel, K.V.;

Reference No: CMA0167 Pages: 12 Published on: 19, April, 1969

Abstract: Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image. ... More

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Authors: Gupta, V K;

Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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Authors: Gupta, V K;

Reference No: CMA0176(B) Pages: 8 Published on: 5, September, 1969

Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More

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Authors: Desai D.K.; Narayanan, A V S;

Reference No: CMA0162(B) Pages: 7 Published on: 20, November, 1969

Abstract: This case deals with the government policy on fertilizer distribution and raise issues about the effectiveness of this policy and its implementation. The objective of this case is to acquaint the students with the problems of planning and implementation. ... More

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Authors: Desai, D K;

Reference No: CMA0183 Pages: 9 Published on: 20, November, 1969

Abstract: This case is prepared from the research project entitled "Management of production distribution of hybrid Bajra seed in Gujarat." This is used to teach the concepts of demand elasticities and also the methodology to conduct surveys for dem estimates. ... More

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Authors: Desai, D.K.; Narayanan, A V S;

Reference No: CMA0162(A) Pages: 18 Published on: 20, November, 1969

Abstract: This case deals with the government policy on fertilizer distribution and raise issues about the effectiveness of this policy and its implementation. The objective of this case is to acquaint the students with the problems of planning and implementation. ... More

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