Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Marketing
Language
  1. English (329)
  2. Hindi (2)
Sector
  1. Agriculture and Animal Husbandry (134)
  2. Banking Finance Insurance (BFI) (17)
  3. Cooperatives (37)
  4. Education (6)
  5. Government (40)
  6. Health (17)
  7. Infrastructure (12)
  8. Manufacturing (234)
  9. Mining (0)
  10. Miscellaneous (32)
  11. Public Sector (46)
  12. Telecom and Software (9)
  13. Trade (20)
  14. Transportation and Logistics (13)
Product Type
  1. Case (373)
  2. Exercise (17)
  3. Game (1)
  4. Technical Note (85)

Most Popular cases

List of Most Popular Cases

  1. A Commercial Milk Producer in Gujarat (A)

    Authors: George, P.S.;

    Reference No: CMA0014(A) Pages: 7 Published on: 1, January, 1965

    Abstract: An overall picture of a large commercial milk producer who prepares an indigenous milk product and sells it in a big city. ... More

  2. Mangalpura Lift Irrigation Plant **

    Authors: Patel, S M;

    Reference No: CMA0031 Pages: 11 Published on: 1, January, 1965

    Abstract: A lift irrigation plant owner is facing problems in supplying water to consumers. He evaluates the different alternatives in order to find out the best solution. ... More

  3. Emar Products Limited **

    Authors: Bhattacharyya, S K;

    Reference No: F&A0031 Pages: 10 Published on: 1, January, 1966

    Abstract: This case highlights the problems of transfer pricing where a) only a limited market (in terms of volume) exists, and b) costs and assets are transferred to measure returns on investment as an index of departmental performance appraisal. ... More

  4. Kanpur Soft Drinks Limited (A)**

    Authors: Reynolds, J;

    Reference No: BP0001(A) Pages: 17 Published on: 1, January, 1966

    Abstract: A small soft-drinks company faces losses because of declining sales. All facets of the business are examined to see what changes might correct the difficulties. ... More

  5. Nalia Village **

    Authors: Patel, S M;

    Reference No: CMA0084 Pages: 5 Published on: 1, January, 1966

    Abstract: This case is on one of the aspects of functional management in dairying organisations viz. procurement. The specific aspect covered in this case is local sale of milk before it is despatched to the dairy. An example of a village milk producers cooperative society is quoted. The comments of the ... More

  6. Urmi Pharmaceutical Company (E)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0285(E) Pages: 8 Published on: 1, January, 1966

    Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More

  7. Usha Pharmaceutical Company

    Authors: Vora, M N;

    Reference No: MAR0052 Pages: 8 Published on: 1, January, 1966

    Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More

  8. Ahmedabad Municipal Transport Service (A)**

    Authors: Paul, S;

    Reference No: ECO0005(A) Pages: 18 Published on: 1, January, 1966

    Abstract: Gives the company background and the problems faced by the management of a city transport undertaking in a period of rising costs. The case may be used to illustrate cost functions and economies of scale. ... More

  9. Suryodaya Private Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0070 Pages: 8 Published on: 1, January, 1966

    Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More

  10. Bright Engineering Works (I) **

    Authors: Mote, V L;

    Reference No: QM0001(I) Pages: 7 Published on: 1, January, 1966

    Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More

  11. DAR MPCS

    Authors: Kothari, K B;

    Reference No: CMA0105 Pages: 1 Published on: 1, January, 1966

    Abstract: The case raises the problem of implementing a new programme at the village level by the cooperative organization. ... More

  12. Bharat Food Products Limited

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0026 Pages: 11 Published on: 1, January, 1966

    Abstract: The case deals with test marketing of a new product. ... More

  13. Mehsana District Milk Producers' Union and Ahmedabad Municipal Dairy **

    Authors: Desai, D K;

    Reference No: CMA0022 Pages: 9 Published on: 1, January, 1966

    Abstract: Deals with the problem of procurement of milk from rural areas distribution to urban areas. It focuses on the problem of seasonality, price, contractual responsibilities, dealing with the rural producers. ... More

  14. Kamlini Restaurant (B)**

    Authors: Vora, M N;

    Reference No: MAR0006(B) Pages: 7 Published on: 1, January, 1966

    Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More

  15. ATIRA: Demand for Cotton Textiles (A)

    Authors: Paul, S;

    Reference No: ECO0009(A) Pages: 7 Published on: 1, January, 1966

    Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More

Items 16 to 30 of 513

per page

My Cart

You have no items
in your shopping cart.