Reference No: CMA0031Pages: 11Published on: 1, January, 1965
Abstract: A lift irrigation plant owner is facing problems in supplying water to consumers. He evaluates the different alternatives in order to find out the best solution. ... More
Reference No: MAR0068Pages: 15Published on: 1, January, 1966
Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More
Reference No: ECO0009(A)Pages: 7 Published on: 1, January, 1966
Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More
Reference No: F&A0031Pages: 10Published on: 1, January, 1966
Abstract: This case highlights the problems of transfer pricing where a) only a limited market (in terms of volume) exists, and b) costs and assets are transferred to measure returns on investment as an index of departmental performance appraisal. ... More
Reference No: BP0001(A)Pages: 17Published on: 1, January, 1966
Abstract: A small soft-drinks company faces losses because of declining sales. All facets of the business are examined to see what changes might correct the difficulties. ... More
Reference No: ECO0004Pages: 11Published on: 1, January, 1966
Abstract: Considers the demand, production and investment targets of the three Five Year Plans to reassess the growth prospects of the machine tools industry. The case is also concerned with the development of demand indicators for the industry as a guideline for the company's planning. "A Note on Machine Tool Industry" ... More
Reference No: ECO0009(A)-HindiPages: 8 Published on: 1, January, 1966
Abstract: इस केस में अहमदाबाद वस्त्रोद्योग अनुसंधान एसोसिएशन द्वारा सन् 1959 में तैयार किये गये सूती वस्त्र से संबंधित एक माँग अध्ययन के बारे में बताया गया है। उसकी कार्य प्रणाली और मान्यताओं के संदर्भ में अटीरा अध्ययन के मूल्यांकन करने और पूर्वानुमान में लॉग मॉडलों के उपयोग के उदाहरण प्रस्तुत करने के लिए इस केस का उपयोग किया जा सकेगा। ... More
Reference No: CMA0084Pages: 5Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organisations viz. procurement. The specific aspect covered in this case is local sale of milk before it is despatched to the dairy. An example of a village milk producers cooperative society is quoted. The comments of the ... More
Reference No: MAR0052Pages: 8 Published on: 1, January, 1966
Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More
Reference No: MAR0070Pages: 8Published on: 1, January, 1966
Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: ECO0005(A)Pages: 18Published on: 1, January, 1966
Abstract: Gives the company background and the problems faced by the management of a city transport undertaking in a period of rising costs. The case may be used to illustrate cost functions and economies of scale. ... More
