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List of Most Popular Cases

  1. Ahmedabad Municipal Transport Service (A)**

    Authors: Paul, S;

    Reference No: ECO0005(A) Pages: 18 Published on: 1, January, 1966

    Abstract: Gives the company background and the problems faced by the management of a city transport undertaking in a period of rising costs. The case may be used to illustrate cost functions and economies of scale. ... More

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  2. The Hindu (B)

    Authors: Murthy, K R S;

    Reference No: BP0061(B) Pages: 5 Published on: 1, January, 1975

    Abstract: This is a follow-up of the caseThe Hindu (AR) (BP0061). Case (B) may be given during class discussion on The Hindu (AR), say after thirty or forty minutes. The class discussion on Case (B) could focus on the evaluation of strategy of The Hindu. ... More

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  3. The Hindu (A)

    Authors: Murthy, K R S;

    Reference No: BP0061(A) Pages: 22 Published on: 1, January, 1975

    Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More

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  4. Planning Storage and Milling Capacities **

    Authors: George, P S;

    Reference No: CMA0336 Pages: 6 Published on: 8, August, 1975

    Abstract: The case outlines a system of production, market arrivals, storage capacity, milling capacity, consumption requirements in Sri Lanka. After reviewing the present position, some assumptions were required to be made on the following aspects: 1) adequacy of the existing storage milling capacity, 2) utilization of excess capacities if available, 3) optimum transport pattern ... More

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  5. The Elusive Black Diamond

    Authors: Gopalkrishnan, C; Rao, Sreenivas S;

    Reference No: BP0165 Pages: 9 Published on: 1, January, 1981

    Abstract: Discusses the coal crisis and related issues like transport, labour, organizational structure, and pricing. ... More

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  6. V&J Limited Stop Services: Pallavan Transport Corporation

    Authors: Raghuram, G; Jain, Abhinandan K;

    Reference No: MAR0347 Pages: 19 Published on: 24, October, 2002

    Abstract: The Pallavan Transport Corporation (PTC) was the major urban transport service provider for the city of Madras and its environs. The Corporation had introduced faster services (by reducing bus stoppages), called V and J services, for city buses over some routes. Towards the end of 1987, about 15% of the buses were ... More

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  7. Scorpio from Mahindra: Brand Positioning

    Authors: Koshy, Abraham;

    Reference No: MAR0378 Pages: 32 Published on: 24, April, 2006

    Abstract: Mahindra & Mahindra Limited, the flagship company of the Mahindra group with a turnover of `55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic response to the rapidly changing hues of the Indian automobile market. The case describes the rationale of the new product activity ... More

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  8. Scorpio from Mahindra: Developing Brand

    Authors: Koshy, Abraham;

    Reference No: MAR0379 Pages: 24 Published on: 24, April, 2006

    Abstract: Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle "Scorpio" in August 2002. In the year 2003, Scorpio was rated as the most successful new brand launch in the country. Several initiatives were ... More

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  9. MakeMyTrip.com (A)

    Authors: Kar, Sanjay Kumar;

    Reference No: MAR0393(A) Pages: 21 Published on: 11, December, 2007

    Abstract: The case deals with strategy and launch plan of Indian operations of MakeMytrip.com (MMT)--an exciting online travel service provider. This case discusses challenges and opportunities existed in the online travel market during the launch phase. The management felt that there was plenty of opportunities but anticipated competition in ... More

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  10. MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(B) Pages: 16 Published on: 13, October, 2017

    Abstract: Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted for testing the options. The case provides description and discussion on: ( ... More

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  11. MakeMyTrip: 2013(C): Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(C) Pages: 19 Published on: 13, October, 2017

    Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More

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  12. MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(A) Pages: 14 Published on: 13, October, 2017

    Abstract: Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a leading on line travel organisation. The responsibilities and views of Heads of Technology, ... More

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