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Most Popular cases

List of Most Popular Cases

  1. Bright Engineering Company (J)

    Authors: Vora, M N;

    Reference No: MAR0013(J) Pages: 11 Published on: 1, January, 1964

    Abstract: Dissatisfied with the system of distribution through stockists, the top management of the firm was considering whether it should replace this distribution system by its own distribution system. Criteria for evaluating alternative systems of distribution can be discussed effectively with the help of this case. ... More

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  2. The Atul Products Ltd. (A)

    Authors: Pruthi, S P S;

    Reference No: ECO0028(A) Pages: 10 Published on: 1, January, 1964

    Abstract: The case highlights the experience of a lending company in its dealing with the government machinery. It includes an analysis of the problems of (A) Industrial Licensing, (B) capital issue, (C) Import of capital goods, (D) Foreign collaboration ... More

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  3. Hindustan Oil Mills Limited (A)**

    Authors: Karim, A A;

    Reference No: MAR0002 Pages: 10 Published on: 1, January, 1964

    Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More

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  4. Amul: Setting of the ButterTarget

    Authors: Halse, Michael;

    Reference No: CMA0010 Pages: 9 Published on: 1, January, 1964

    Abstract: A comparison of the profitabilities of different milk products handled by the dairy to determine a target for butter production. ... More

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  5. Western India Pharmaceutical Company (A)

    Authors: Vora, M N;

    Reference No: MAR0015(A) Pages: 5 Published on: 1, January, 1964

    Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More

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  6. A Commercial Milk Producer in Gujarat (A)

    Authors: George, P.S.;

    Reference No: CMA0014(A) Pages: 7 Published on: 1, January, 1965

    Abstract: An overall picture of a large commercial milk producer who prepares an indigenous milk product and sells it in a big city. ... More

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  7. Mangalpura Lift Irrigation Plant **

    Authors: Patel, S M;

    Reference No: CMA0031 Pages: 11 Published on: 1, January, 1965

    Abstract: A lift irrigation plant owner is facing problems in supplying water to consumers. He evaluates the different alternatives in order to find out the best solution. ... More

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  8. Mehsana District Cooperative Milk Producers' Union Limited Supply Organization **

    Authors: Desai, D K;

    Reference No: CMA0023 Pages: 10 Published on: 1, January, 1965

    Abstract: The case discusses the problems faced by a milk producers union at the primary society level. It raises the issues of personnel policy at the society level and the pricing policy of milk at the union level. ... More

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  9. Serving the Farmers with Superphosphates

    Authors: Patel, S M;

    Reference No: CMA0040 Pages: 19 Published on: 1, January, 1965

    Abstract: The manager of a superphosphate production unit reviews the progress made during the past and considers the alternatives for increasing the business. ... More

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  10. A Commercial Milk Producer in Gujarat (B)

    Authors: George, P S;

    Reference No: CMA0014(B) Pages: 4 Published on: 1, January, 1965

    Abstract: An assessment of progress made by large commercial milk producer who prepares indigenous milk products sells it in a big city. This is the continuation of a "A Commercial Milk Producer in Gujarat (A)". ... More

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  11. Landvi Marketing Society **

    Authors: George, P S;

    Reference No: CMA0026 Pages: 11 Published on: 1, January, 1965

    Abstract: The case covers export promotion activities of a leading manufacturer of lime juice and describes the problems in promoting its sales in the overseas market. ... More

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  12. Lilac Flour Mills

    Authors: Seshan, Suresh A; Ramanathan, K V;

    Reference No: F&A0067 Pages: 5 Published on: 1, January, 1965

    Abstract: This case is concerned with the problem of inventory valuation and pricing in a joint and byproducts situation. Students are required to decide the minimum selling price for each of the four products and the basis for inventory valuation. ... More

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  13. Urvashi Textile Mills**

    Authors: Vora, M N;

    Reference No: MAR0005 Pages: 7 Published on: 1, January, 1965

    Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semiwholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More

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  14. ATIRA: Demand for Cotton Textiles (A)

    Authors: Paul, S;

    Reference No: ECO0009(A) Pages: 7 Published on: 1, January, 1966

    Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More

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  15. Bright Engineering Works (I) **

    Authors: Mote, V L;

    Reference No: QM0001(I) Pages: 7 Published on: 1, January, 1966

    Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More

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