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Most Popular cases

List of Most Popular Cases

  1. The Launching of Kranti

    Authors: Seetharaman, S P; Mukhopadhyay, Sipra;

    Reference No: CMA0628 Pages: 9 Published on: 1, January, 1986

    Abstract: A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with ... More

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  2. Ashok Leyland Limited

    Authors: Dixit, M R;

    Reference No: BP0195 Pages: 16 Published on: 1, January, 1987

    Abstract: The case deals with Ashok Leyland's expansion plans in two new locations in the context of the changing environmental conditions. Data on the company's products, performance, overall industry demand, competition, and new entrants are given to enable students to evaluate the expansion plan of Ashok Leyland and to decide whether ... More

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  3. Baddi's Solvent

    Authors: Ramachandran, K;

    Reference No: BP0212 Pages: 4 Published on: 1, January, 1989

    Abstract: This is the success story of a scientist turned into an entrepreneur. Through systematic planning, the company manufacturing various solvents has grown in size. ... More

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  4. Ace Industries Limited, Noharipur Formulating JIT Strategy

    Authors: Ramachandran, K; Thomas, Philip S;

    Reference No: BP0209 Pages: 12 Published on: 1, January, 1989

    Abstract: Although Ace Industries Ltd. (AIL) is a 25 year old company, its chief executive is considering its rejuvenation through the implementation of the JIT (Just in Time) mode of management. A team of management students has carried out a preliminary JIT audit of AIL and presented its findings to the chief ... More

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  5. Radar Apparels

    Authors: Ramachandran, K;

    Reference No: BP0210 Pages: 13 Published on: 1, January, 1989

    Abstract: The origin and stabilization of a new enterprise entering readymade garments area are the themes in this case. Discussion covers all functional areas. ... More

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  6. Power Projects and Products Limited (A)

    Authors: Dixit, M R;

    Reference No: BP0220(A) Pages: 11 Published on: 1, January, 1990

    Abstract: This case describes the organization and proceedings of the first business planning conference of Power Projects and Products Limited. The company's profile and motivations for organizing the first business planning conference are presented as background information. Mr Ravindra Gupta, Divisional Manager (Human Resource Development), is required to review the outcome ... More

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  7. Union Steel Industries (A)

    Authors: Dixit, M R; Kanitkar, Ajit;

    Reference No: BP0217(A) Pages: 8 Published on: 1, January, 1990

    Abstract: This case describes the situation faced by Phiroz Poonawalla, a partner in Union Steel Industries. His company is sick. The characteristics of the products, markets, technology, and location of the company are described. The past actions taken by him are presented. Phiroz Poonawalla is required to diagnose the causes of ... More

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  8. Power Projects and Products (B)

    Authors: Dixit, M R;

    Reference No: BP0220(B) Pages: 10 Published on: 1, January, 1990

    Abstract: This case describes the organizational process of formulating the first corporate plan of Power Projects and Products Limited. The role and contribution of various committees and task forces in preparing the first plan are described. Mr Rajaram, a corporate planning consultant, is required to evaluate the process of planning at ... More

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  9. Union Steel Industries (B)

    Authors: Dixit, M R; Kanitkar, Ajit;

    Reference No: BP0217(B) Pages: 17 Published on: 1, January, 1990

    Abstract: The case describes the steps taken by Mr. Poonawalla to turn around his company. Sufficient data are given on the various measures taken by him and the rationale behind them. Students are required to evaluate the turnaround strategy and make recommendation for the future. ... More

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  10. Data Electronics Laboratories (Abridge)

    Authors: Dixit, M R;

    Reference No: BP0213 Pages: 5 Published on: 1, January, 1990

    Abstract: Mr. Bill Meyers, President of Electronics Laboratories, is required to review three proposals regarding the future strategy of the company and make a choice.The company is a leading manufacturer of computer equipments and related office machines for small to medium size enterprise.The three proposals are 1) to produce an ... More

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  11. Spartek Ceramics India Limited (A)

    Authors: Venkiteswaran, N;

    Reference No: F&A0411(A) Pages: 26 Published on: 1, January, 1991

    Abstract: The focus of the case is on the entry strategy of Spartek Ceramics India Limited., especially product selection, technology, marketing, and financial strategies of a start-up venture. It examines the alternative growth strategies open to the company in the context of changing industry structure and increased competition. The case also ... More

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  12. BYK Industries

    Authors: Rao, Sreenivas S;

    Reference No: BP0227 Pages: 5 Published on: 1, January, 1991

    Abstract: The company had initiated a night orderly officer system when the company started to supplement the night security system. For many years the practice continued even after a full-fledged security system was established. The personnel manager wants to review the system. ... More

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  13. Spartek Ceramics India Limited (B)

    Authors: Venkiteswaran, N;

    Reference No: F&A0411(B) Pages: 13 Published on: 1, January, 1991

    Abstract: The case focuses on the emergence of Neycer as an acquisition target for Spartek. The case would seek discussion of Neycer's background, how it became a takeover target, the strategic fit between Neycer and Spartek, and valuation of Neycer for acquisition. The case could extend discussions on the details of ... More

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  14. Marketing Air Coolers

    Authors: Ramachandran, K;

    Reference No: BP0231 Pages: 7 Published on: 1, January, 1992

    Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More

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