Data Electronics Laboratories (Abridge)

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Abstract

Mr. Bill Meyers, President of Electronics Laboratories, is required to review three proposals regarding the future strategy of the company and make a choice.The company is a leading manufacturer of computer equipments and related office machines for small to medium size enterprise.The three proposals are 1) to produce an in-house circuit boards and many of the subassemblies used in both the computers and office equipment, 2) to introduce a new product and 3) to introduce a desktop computer.

Additional Information

Product Type Case (abridged)
Reference No. BP0213
Title Data Electronics Laboratories (Abridge)
Pages 5
Published on Jan 1, 1990
Year of Event 1979
Authors Dixit, M R;
Area Strategy (STR)
Discipline Innovation and Entrepreneurship, Strategic Management
Sector Manufacturing
Country United States

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