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  1. Remove This Item Sector: Agriculture and Animal Husbandry
  2. Remove This Item Discipline: Communication
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  1. Case (4)

Most Popular cases

List of Most Popular Cases

  1. Mr. Motibhai Patel Buys a Tractor

    Authors: Patel, S M;

    Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

    Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

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  2. Opinion Leaders: Two Styles **

    Authors: Kothari, K B; Patel, K V;

    Reference No: CMA0174 Pages: 12 Published on: 29, July, 1969

    Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More

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  3. The Television Set

    Authors: Shingi, P M; Modi, Bella;

    Reference No: CMA0311 Pages: 3 Published on: 1, November, 1974

    Abstract: A television set was installed in a village for enabling the cultivators to watch a programme on agricultural practices (Krishi Darshan). But the set was used mainly for entertainment purposes. Villagers from nearby areas used to frequent the village for watching the entertainment programmes. This and various other factors led ... More

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  4. Communication Process in Rabi Production Campaign

    Authors: Gaikwad, V R;

    Reference No: CMA0323 Pages: 19 Published on: 19, August, 1975

    Abstract: This case gives against of the communication processes involved in the rabi production campaign. It brings out 1) the complex administrative problems involved in planning implementing a development programme, especially in planning supplying various inputs in a coordinated manner within a specified period, 2) the role functions of functionaries operating at various ... More

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