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Most Popular cases

List of Most Popular Cases

  1. The Dairy Science College, Anand

    Authors: Halse, Michael;

    Reference No: CMA0013 Pages: 14 Published on: 1, January, 1963

    Abstract: A summary of the working of the Dairy Science College and of the problems relating to its administration prioritization. ... More

  2. Air India Pilots' Guild (E)

    Authors: Goyal, R C;

    Reference No: P&IR0011(E) Pages: 12 Published on: 1, January, 1966

    Abstract: Deals with the hardening of the Guild's attitude in negotiations, and its taking a stand on the seniority issue. ... More

  3. Akashvani Textiles

    Authors: Verma, K K; Goyal, R C;

    Reference No: P&IR0016 Pages: 18 Published on: 1, January, 1966

    Abstract: The case relates to problems of technological change in a textile mill and negotiations with the recognized union on increase in workload. ... More

  4. Mr. Motibhai Patel Buys a Tractor

    Authors: Patel, S M;

    Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

    Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

  5. Opinion Leaders: Two Styles **

    Authors: Kothari, K B; Patel, K V;

    Reference No: CMA0174 Pages: 12 Published on: 29, July, 1969

    Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More

  6. The Star System (C) **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0143(C) Pages: 6 Published on: 1, January, 1970

    Abstract: The managing director appoints a committee of the bank's senior officers, with an outside consultant as its chairman, for working out an appraisal system, and recommending a promotion policy. The committee visits different branches and meets the officers to ascertain their opinions and reactions to the "Star System" of appraisal ... More

  7. The Television Set

    Authors: Shingi, P M; Modi, Bella;

    Reference No: CMA0311 Pages: 3 Published on: 1, November, 1974

    Abstract: A television set was installed in a village for enabling the cultivators to watch a programme on agricultural practices (Krishi Darshan). But the set was used mainly for entertainment purposes. Villagers from nearby areas used to frequent the village for watching the entertainment programmes. This and various other factors led ... More

  8. Communication Process in Rabi Production Campaign

    Authors: Gaikwad, V R;

    Reference No: CMA0323 Pages: 19 Published on: 19, August, 1975

    Abstract: This case gives against of the communication processes involved in the rabi production campaign. It brings out 1) the complex administrative problems involved in planning implementing a development programme, especially in planning supplying various inputs in a coordinated manner within a specified period, 2) the role functions of functionaries operating at various ... More

  9. Socialization and Alienation (Parts I & II) **

    Authors: Garg, Pulin K; Parikh, Indira J;

    Reference No: OB0099TEC(Part I & II) Pages: 5, 4 Published on: 1, January, 1976

    Abstract: During the process of socialization, an individual acquires his role identity. He learns the boundaries of the role, the "oughts," "musts" and the "shoulds" of the system. In terms of organizations, socialization can be interpreted as an attempt to modify previous behavioural dispositions of a new entrant. Failure to achieve ... More

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