Reference No: P&IR0073Pages: 10 Published on: 1, January, 1975
Abstract: This is a self study manual for assessing n ach, n power, n aff, and n ext. TAT Stores. Manual has to be used under the supervision of a psychologist or any expert on TAT scoring. ... More
Reference No: QM0060Pages: 4Published on: 1, January, 1975
Abstract: This case describes the strategy for introducing a computer- based management information system in a large firm producing a single major product at several factories. ... More
Reference No: OB0009Pages: 9 Published on: 1, January, 1975
Abstract: This case presents the dynamics of leadership operations in the research station of an agricultural university. This research station is very productive. An analysis of the dynamics indicates high achievement, power, affiliation and extension motives. Reactions of various categories of staff to the leadership are also presented. ... More
Reference No: F&A0264(A)Pages: 4 Published on: 1, January, 1975
Abstract: Details a proposed programme for remedying the nutritional deficiencies of certain vulnerable segments of the population of an Indian state. Students are required to develop a framework for evaluating and controlling this programme and ensure that measures of inputs, workload/output, effectiveness and benefit are specified. Case (B) F&A0264( ... More
Reference No: BP0098Pages: 3Published on: 1, January, 1975
Abstract: Describes: a) company history, b) its owner chairman and his style of management, and c) the opportunities and threats posed by a set of impending changes in leadership, appointment of a new deputy general manager, expansion, diversification, and professionalization. This case is a supplement to "Ajit Verma: The MBA' (F& ... More
Reference No: F&A0273Pages: 8Published on: 1, January, 1975
Abstract: Deccan Refrigerators Limited produced and marketed refrigerators, gas cylinders and bus bodies. After an initial spell of successful operations, the company began to face a tough time in the market. A technical problem with its refrigerators seemed mainly to account for this. The case presents the situation at a time ... More
Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
Reference No: QM0058Pages: 5 Published on: 1, January, 1975
Abstract: Investment alternatives under uncertainty in a personal situation are discussed. The opportunity rate of return can be illustrated along with the concept of choice of criterion for decision making under uncertainty. ... More
Reference No: P&IR0040(D)Pages: 6Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: BP0061(B)Pages: 5Published on: 1, January, 1975
Abstract: This is a follow-up of the caseThe Hindu (AR) (BP0061). Case (B) may be given during class discussion on The Hindu (AR), say after thirty or forty minutes. The class discussion on Case (B) could focus on the evaluation of strategy of The Hindu. ... More
Reference No: MAR0141Pages: 21Published on: 1, January, 1975
Abstract: AWC is a small company entering a market where heavy competition is anticipated in the near future. Because of the nature of the product, the potential market (domestic and export) is fairly large in size. However, the present size of the market is rather small. In such a setting, the ... More
Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
Reference No: P&IR0071(C)Pages: 3Published on: 1, January, 1975
Abstract: The three cases refer to the problem of discipline in industry. They highlight the fact that disciplinary measures can be taken by the management under the Industrial Employment (Standing Orders) Act even when misconduct takes place outside the factory premises. Case (A) describes the problem and the philosophy of the ... More
Reference No: P&IR0083Pages: 8 Published on: 1, January, 1975
Abstract: This study description is based on the authors' interviews with a large number of employees and executives of a nationalized bank. It describes the reasons behind white collar employees forming a trade union. ... More
