Reference No: OB0034(C)Pages: 7Published on: 1, January, 1964
Abstract: A description of several incidents that occurred during the researcher's visits to the chief engineer. Students analyze the behaviour observed and decide how to improve the situation. ... More
Reference No: PROD0048Pages: 8 Published on: 1, January, 1964
Abstract: Requires decision?making in terms of (a) shop layout (foundry), (b) material handling, (c) equipment utilization (cupola and crane), (d) distribution and sequencing of work between skilled and unskilled workers, (e) quality of work,( f) multi?shift working, etc. Students are required to make an integrative analysis and come out ... More
Reference No: MAR0007Pages: 7Published on: 1, January, 1964
Abstract: The case deals with the frequent decision problem of extending the product line through introduction of additional size/packs of a particular product. Participants are supposed to evolve criteria for evaluation of alternatives in such a decision situation, and apply these criteria in coming up with a recommendation with respect ... More
Reference No: MAR0056Pages: 10Published on: 1, January, 1964
Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More
Reference No: ECO0031(B)Pages: 13Published on: 1, January, 1964
Abstract: An analysis of the concepts and methodology of national income accounting together with the mechanics of the circular flow of income. Included is an account of the methods used in national income accounting. ... More
Reference No: PROD0016(A)Pages: 10Published on: 1, January, 1964
Abstract: The case reviews operating procedures of the company in view of the need for increased production and the plant superintendent's proposal to buy new machinery to provide additional production capacity. ... More
Reference No: MAR0015(B)Pages: 7Published on: 1, January, 1964
Abstract: This is a sequel to the Western India Pharmaceutical Company (M) case in which issues were raised as to what would be the appropriate pricing strategies for a small unit to fight with large multinationals. This case deals with problems of price competition faced by the same unit from still ... More
Reference No: ECO0048(A)Pages: 18Published on: 1, January, 1964
Abstract: A background reading material for a discussion of a service of cases on monetary and banking mechanism with emphasis monetary mechanism.
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Reference No: F&A0009Pages: 5Published on: 1, January, 1964
Abstract: A discussion of the problems faced by the management in getting a new issue underwritten and the considerations to be kept in mind at the time of employing underwriters. ... More
Reference No: OB0016Pages: 6Published on: 1, January, 1964
Abstract: The executive director is trying to decide whether to implement a central training scheme for the recently decentralized group of companies comprising HAFE. The training centre issue focuses on the problems and implications of decentralization and how inter-group rivalries affect decision-making in this area. ... More
Reference No: OB0034(A)Pages: 6 Published on: 1, January, 1964
Abstract: The general manager describes his problems with the chief engineer who does not delegate responsibility. The student identifies all the assumptions made by the general manager, and tries to decide what the general manager should do, and what the researcher should do next. ... More
Reference No: MAR0285(A)Pages: 3Published on: 1, January, 1964
Abstract: This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted. ... More
