Reference No: MAR0015(B)Pages: 7Published on: 1, January, 1964
Abstract: This is a sequel to the Western India Pharmaceutical Company (M) case in which issues were raised as to what would be the appropriate pricing strategies for a small unit to fight with large multinationals. This case deals with problems of price competition faced by the same unit from still ... More
Reference No: OB0024(A)Pages: 28 Published on: 1, January, 1964
Abstract: A description of three related top executives who are treated as a small group with norms, values, etc. Students analyze the case using the same conceptual tools as for worker small groups. ... More
Reference No: QM0016Pages: 14Published on: 1, January, 1964
Abstract: This case essentially centres around the problem of capital budgeting. For evaluating the desirability of the investment, the student must prepare a production programme from the data given and on this basis prepare an estimate of the cash inflows. He is able to see the applicability of linear programming to ... More
Reference No: OB0049(B)Pages: 2Published on: 1, January, 1964
Abstract: The managing director has a conversation with the new weaving master in which he tries to change the way he normally talks to his subordinates. ... More
Reference No: F&A0009Pages: 5Published on: 1, January, 1964
Abstract: A discussion of the problems faced by the management in getting a new issue underwritten and the considerations to be kept in mind at the time of employing underwriters. ... More
Reference No: ECO0028(A)Pages: 10Published on: 1, January, 1964
Abstract: The case highlights the experience of a lending company in its dealing with the government machinery. It includes an analysis of the problems of (A) Industrial Licensing, (B) capital issue, (C) Import of capital goods, (D) Foreign collaboration ... More
Reference No: MAR0013(J)Pages: 11Published on: 1, January, 1964
Abstract: Dissatisfied with the system of distribution through stockists, the top management of the firm was considering whether it should replace this distribution system by its own distribution system. Criteria for evaluating alternative systems of distribution can be discussed effectively with the help of this case. ... More
Reference No: OB0003(A)Pages: 7 Published on: 1, January, 1964
Abstract: A description of the clerical staff of AIRTC job requirements, administrative setup, seating arrangements, and status factors. Students are to predict the emergent behaviour. ... More
Reference No: MAR0002Pages: 10 Published on: 1, January, 1964
Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More
