Latest published cases

Authors: Bhatnagar, S C; Kaul, Mohan;

Reference No: QM0137(A) Pages: 16 Published on: 1, January, 1978

Abstract: Describes the existing document flow and reports generated through the computerized system. Includes comments on the usefulness of the existing systems, and defines problem areas. The case provides sufficient data for developing a gross design of a new computerized system. ... More

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Authors: Dholakia, Nikhilesh; Kulkarni, A R;

Reference No: MAR0203(A) Pages: 2 Published on: 1, January, 1978

Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More

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Authors: Menon, C D;

Reference No: OB0056(C) Pages: 2 Published on: 1, January, 1978

Abstract: Based on research conducted by the personnel manager within the factory and a limited industry survey, action plans to contain absenteeism are discussed. ... More

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Authors: Jain, Abhinandan K; Bhandari, Labdhi R;

Reference No: MAR0191 Pages: 14 Published on: 1, January, 1978

Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More

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Authors: Korgaonker, M.G.;

Reference No: PROD0144(B) Pages: 6 Published on: 1, January, 1978

Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More

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Authors: Roy Dholakia, Ruby;

Reference No: MAR0212TEC Pages: 8 Published on: 1, January, 1978

Abstract: Issues in product tests are discussed in this note. Concepts and methodologies are described in terms of managerial questions of when, where, how, and by whom of product testing. ... More

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Authors: Balakrishnan, K; Raman, K S;

Reference No: F&A0319EX Pages: 2 Published on: 1, January, 1978

Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More

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Authors: Ramani, K V;

Reference No: QM0132TEC(A) Pages: 5 Published on: 1, January, 1978

Abstract: This section describes the various factors influencing "bias" in the estimators derived from a simulation run. Some of these factors are: 1) initial conditions, 2) final conditions, 3) sampling methods, and 4) estimation methods. ... More

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Authors: Menon, C D;

Reference No: OB0056(A) Pages: 3 Published on: 1, January, 1978

Abstract: A personnel manager begins a casual statistical analysis of absenteeism. ... More

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Authors: Mehta, S C;

Reference No: MAR0186 Pages: 13 Published on: 1, January, 1978

Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0210EX Pages: 5 Published on: 1, January, 1978

Abstract: Several newproduct idea generation or improvement techniques are explained with illustrations. The reader is encouraged to develop newproduct ideas using these techniques. The exercise also requires the reader to confront organizational implications of the ideation techniques. ... More

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Authors: Srivastava, U K; Oza, Nikhil M;

Reference No: CMA0466 Pages: 10 Published on: 21, September, 1978

Abstract: Discusses various considerations in exercising convertibility options by the all-India term-lending institutions - IDBI, IFCI, LIC, and UTI and to highlight the uncertain variables in taking decisions on convertibility options and ways of handling them. ... More

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Authors: Seshan, Suresh A; Balakrishnan, K;

Reference No: F&A0335EX Pages: 4 Published on: 1, January, 1979

Abstract: An exercise in classification of costs, with a view to understanding the basic cost terminology. Examples from the handloom sector have been given. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0219TEC Pages: 25 Published on: 1, January, 1979

Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a nonpersonal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More

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