Reference No: MAR0210EXPages: 5Published on: 1, January, 1978
Abstract: Several new product idea generation or improvement techniques are explained with illustrations. The reader is encouraged to develop new product ideas using these techniques. The exercise also requires the reader to confront organizational implications of the ideation techniques. ... More
Reference No: PROD0144(F)Pages: 2Published on: 1, January, 1978
Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More
Reference No: OB0056(C)Pages: 2Published on: 1, January, 1978
Abstract: Based on research conducted by the personnel manager within the factory and a limited industry survey, action plans to contain absenteeism are discussed. ... More
Reference No: PROD0142(B)Pages: 13 Published on: 1, January, 1978
Abstract: This case is a sequel to Drexel Pharmaceuticals and Chemicals Company (A). It deals with the designing of appropriate production and inventory policies using simulation. The case can illustrate the process of determining production plans consistent with inventory norms. ... More
Reference No: F&A0317Pages: 5 Published on: 1, January, 1978
Abstract: The case deals with the mechanics of preparing accounting books. It involves preparation of journal entries, "T" accounts, trial balance, adjustment entries and final accounts. It provides an understanding of the various accounting concepts, principles and conventions involved in recording business transactions. ... More
Reference No: MAR0239Pages: 7 Published on: 1, January, 1978
Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More
Reference No: F&A0324Pages: 12Published on: 1, January, 1978
Abstract: The third of the set, this case describes the organization's efforts to introduce budgetary control systems at the regional level. It also describes the Financial Adviser's efforts to help the regional managers prepare a set of semi- annual budgets from the trial balance generated by the financial accounting system. ... More
Reference No: MAR0184Pages: 17Published on: 1, January, 1978
Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an air conditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More
Reference No: PROD0144(D)Pages: 3Published on: 1, January, 1978
Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More
Reference No: PROD0141Pages: 3 Published on: 1, January, 1978
Abstract: Deals with the setting up of suitable incentives in a machine shop. It focuses on long? and short?term problems involved in adopting either individual or group incentive schemes in such shops. ... More
Reference No: QM0137(A)Pages: 16Published on: 1, January, 1978
Abstract: Describes the existing document flow and reports generated through the computerized system. Includes comments on the usefulness of the existing systems, and defines problem areas. The case provides sufficient data for developing a gross design of a new computerized system. ... More
