Reference No: MAR0131TECPages: 8 Published on: 1, January, 1975
Abstract: This note describes a micro simulation model which can be used by medical representatives (salesmen) for planning their sales calls. ... More
Reference No: QM0060Pages: 4Published on: 1, January, 1975
Abstract: This case describes the strategy for introducing a computer- based management information system in a large firm producing a single major product at several factories. ... More
Reference No: F&A0278Pages: 7 Published on: 1, January, 1975
Abstract: Describes a small scale industry engaged in job order activities. It helps demonstrate how activities can be phased over time, in line with the availability of funds. It also illustrates the application of pipeline theory on job order activities. ... More
Reference No: QM0048(B)Pages: 3Published on: 1, January, 1975
Abstract: The case illustrates the use of the mathematical programming technique where price volume relationships exist. The limitation of linear programming is illustrated. The problem is solved through the use of mixed integer programming technique. ... More
Reference No: F&A0256Pages: 7 Published on: 1, January, 1975
Abstract: The case is designed to emphasize the essential factors to be kept in mind while making a bonus issue. It also provides an opportunity for making the necessary calculations for deciding the issue of bonus shares. ... More
Reference No: QM0058Pages: 5 Published on: 1, January, 1975
Abstract: Investment alternatives under uncertainty in a personal situation are discussed. The opportunity rate of return can be illustrated along with the concept of choice of criterion for decision making under uncertainty. ... More
Reference No: OB0009Pages: 9 Published on: 1, January, 1975
Abstract: This case presents the dynamics of leadership operations in the research station of an agricultural university. This research station is very productive. An analysis of the dynamics indicates high achievement, power, affiliation and extension motives. Reactions of various categories of staff to the leadership are also presented. ... More
Reference No: F&A0276Pages: 2Published on: 1, January, 1975
Abstract: This is an introductory case on cash flow planning. It can also be used to illustrate why the surpluses shown by the income statement under accrual accounting vary from the surpluses according to the cash flow statements. ... More
Reference No: CMA0319Pages: 6Published on: 22, April, 1975
Abstract: Linear programming is applied in developing cost minimizing patterns for compounding animal feeds consistent with minimum nutritional availability. Based on this, a policy for the procurement of raw material can be developed by using linear programming. ... More
Reference No: MAR0153(A)Pages: 32Published on: 1, January, 1976
Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More
Reference No: MAR0171(B)Pages: 10 Published on: 1, January, 1976
Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More
