Reference No: MAR0216TECPages: 6 Published on: 1, January, 1979
Abstract: Consumer incentives play an important part in sales promotion. They are primarily intended to boost the sales of the product or service in question. Consumer premium is probably the most important incentive technique. There are direct consumer premiums and conditional consumer premiums. Refill packs, deferred payment schemes and guarantee for ... More
Reference No: CMA0509TECPages: 10Published on: 1, January, 1979
Abstract: Various kinds of conflicts arise in the management of national parks: some arising out of the objectives and definitions of management, others mainly administrative and organizational. The note discusses these issues in general. ... More
Reference No: ECO0258TECPages: 21Published on: 1, January, 1979
Abstract: This note discusses the characteristics, specification, estimation, testing and uses of econometric models. The various aspects are illustrated through the example of the tea demand model for India. ... More
Reference No: BP0158TEC(B)Pages: 3Published on: 1, January, 1979
Abstract: The note discusses the characteristics of forms of organization for public undertakings and compares the strengths and weaknesses of each form. The note discusses the issues in the controversy about the forms of organization, particularly the controversy between company and public corporation forms. ... More
Reference No: CMA0493TEC Pages: 6Published on: 1, January, 1979
Abstract: Some concepts which form an important part of the forestry jargon have been explained. These include afforestation and reforestation, pure and mixed plantations, normal and abnormal forests, conservation and production forestry, social forestry, upset price, and major and minor forest products. In the context of these working concepts, the note ... More
Reference No: MAR0230TECPages: 15Published on: 1, January, 1979
Abstract: How advertising affects the economic development of a country in various ways is explained here. Advertising may shift the demand curve for a class of products. It also brings about product differentiation between various brands of a product and helps in improving the quality of a product by inducing the ... More
Reference No: PROD0149TECPages: 8 Published on: 1, January, 1979
Abstract: Deals with the "reaction rate method" of production planning. The production control rule suggested by this approach is illustrated by means of an example. Broadly, the control rule determines the extent to which the preliminary production level should be adjusted to accommodate forecast errors. In achieving this, it focuses on ... More
Reference No: PSG0015TECPages: 5 Published on: 1, January, 1979
Abstract: The comprehensive model family planning clinics (CMFPC) are the only service units offering some specialized services. However there are other clinics outside FPAI system offering similar services. Therefore, some doubts have been raised by FPAI volunteers about the cost effectiveness of CMFPCs. The note outlines the activities of CMFPCs, including ... More
Reference No: BP0156TECPages: 4Published on: 1, January, 1979
Abstract: As the Indian business community has to function within the constraints of the overall economic policy framework and regulations formulated by the states, this note briefly describes the various channels of access and influence employed by business groups in India, both individually and collectively, in the formulation of public policy ... More
Reference No: CMA0491TECPages: 9Published on: 1, January, 1979
Abstract: Forest Development corporations have been formed in 16 state and Union Territories in India with the objective of intensive forest management through facilitating the flow of institutional finance. The note discusses the procedures and problems of acquiring institutional finance for forestry development projects. Steps to enhance bankability of such projects have ... More
Reference No: MAR0221TECPages: 4 Published on: 1, January, 1979
Abstract: The success of an advertisement depends on the judgement at various stages of creating an advertisement apart from the research which may have gone into the development of the campaign. The copywriter, who plays a major role in the creative process, has to evolve an appropriate creative approach based on ... More
Reference No: OB0093TECPages: 3Published on: 1, January, 1979
Abstract: This note suggest why a change agent needs to develope a political model of organizational functioning and how he can go about it. The process of emergence and change in social structures in the organization, interest articulation at individual and group level, decision making to resolve conflicting demands, implementation of ... More
