Reference No: OB0034(A)Pages: 6 Published on: 1, January, 1964
Abstract: The general manager describes his problems with the chief engineer who does not delegate responsibility. The student identifies all the assumptions made by the general manager, and tries to decide what the general manager should do, and what the researcher should do next. ... More
Reference No: MAR0285(A)Pages: 3Published on: 1, January, 1964
Abstract: This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted. ... More
Reference No: QM0008(A)Pages: 10Published on: 1, January, 1964
Abstract: The case deals with alternatives for processing milk and focuses on the use of the linear programming technique for profit maximization and product-mix. ... More
Reference No: P&IR0018Pages: 5Published on: 1, January, 1964
Abstract: A distant cousin of several executives in Arjun Manufacturing writes to the brother of the Vice President asking him to help "one of his own" to get promotion and an increase in salary. The letter is forwarded to the Vice President, who obtains the comments of Arjun's personnel manager and ... More
Reference No: F&A0125Pages: 3Published on: 1, January, 1964
Abstract: The company has adopted a profit-sharing scheme for its top management executives. The case discusses the accounting policy and procedures to be adopted for incorporating the results of this scheme in the financial statements. ... More
Reference No: MAR0015(A)Pages: 5Published on: 1, January, 1964
Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More
Reference No: OB0023Pages: 9Published on: 1, January, 1964
Abstract: The general manager explains why he left the mills and his differences with the managing director. In the process, he reveals a great deal about his own ambitions, goals, behaviour and personality. The case is used to illuminate the effects of Indian culture and social system on organizational behaviour and ... More
Reference No: PROD0013(A)Pages: 6Published on: 1, January, 1964
Abstract: Capacity planning is the step subsequent to forecasting the future sales pattern. The note discusses how to find out the plant sizes and their time phasing so that the demand is satisfied at minimum cost. The total cost is discounted to first period. ... More
Reference No: QM0015Pages: 12Published on: 1, January, 1964
Abstract: Demonstrates the use of relevant costs in a decision problem and the application of the theory of queues in deciding man- machine allocation. In solving the problems posed, it should be ensured that the class understands the exhibits. ... More
Reference No: MAR0004Pages: 6Published on: 1, January, 1964
Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and sub dealers of other states even though the company had demarcated the areas. This ... More
