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Latest published cases

List of Latest Published Cases

  1. Knowledge Management at Tata Chemicals Mithapur

    Authors: Verma, Sanjay; Dixit, M.R.;

    Reference No: BP0394 Pages: 28 Published on: 29, March, 2016

    Abstract: This case describes the knowledge management (KM) initiatives at the level of a unit of one of the largest chemical companies in India. The unit, Tata Chemicals Ltd, Mithapur, has a unique knowledge base accumulated over generations of experiments, trials, and errors. It is in the midst of implementing a ... More

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  2. Q-Connect: Reaching Rural Customers with Assam Mobile Theatre

    Authors: Abhishek; Dandotiya; Gunjan;

    Reference No: MAR0480 Pages: 26 Published on: 29, March, 2016

    Abstract: Realizing the potential of Assam Mobile Theatre, which has emerged as the most popular entertainment media option in Assam, Q-Connect has developed a sponsorship business model which helps brands in reaching to rural customers in Assam. After establishing the business of Q-Connect in partnership with about forty theatre companies in ... More

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  3. Angels and Crowds

    Authors: Varma, Jayanth R; Jacob, Joshy;

    Reference No: F&A0530 Pages: 9 Published on: 30, March, 2016

    Abstract: The case focuses on the key choices and decision issues that entrepreneurs face in the fast evolving mode of startup funding, known as 'crowdfunding'. It is centred around three products which vary significantly on many dimensions such as the level of innovativeness, risk, social good generated by the product, and ... More

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  4. Crowd Funding: Concept and Economic Rationale

    Authors: Jacob, Joshy; Varma, Jayanth R;

    Reference No: F&A0530TEC Pages: 14 Published on: 30, March, 2016

    Abstract: Crowfunding is a relatively new way of raising capital for early stage entrepreneurial ventures. It involves raising funds from a large number of individuals in small denominations. The note discusses various aspects of the different forms of crowfunding. It describes the mechanics involved in the most popular form of crowfunding ... More

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  5. ABC Films: Marketing Research on Product Placement (A)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun ;

    Reference No: MAR0483(A) Pages: 3 Published on: 31, March, 2016

    Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More

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  6. ABC Films: Marketing Research on Product Placement (C)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun;

    Reference No: MAR0483(C) Pages: 13 Published on: 31, March, 2016

    Abstract: This case is the third case of a series of cases which deal with entire process of doing marketing research. Case © discusses the process of conducting exploratory study. A gorup of MBA students have conducted exploratory study to examine the effectiveness of product placements. They need to decide whether they ... More

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  7. Suzlon Energy

    Authors: Sinha, Sidharth;

    Reference No: F&A0533 Pages: 38 Published on: 31, March, 2016

    Abstract: In February 2015, Suzlon had just completed its financial and asset restructuring, following financial default after rapid growth through debt financed acquisitions in the financial boom ending in 2008. The restructuring resulted in a significant decrease in the promoter’s equity stake. Suzlon now has to decide how to respond to an ... More

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  8. JSW Steel's Ispat Acquisition: The Setback

    Authors: Sharma, Sunil; Mukherjee, Saral; Gupta, Parvinder;

    Reference No: BP0391(B) Pages: 20 Published on: 31, March, 2016

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  9. Oil India Limited: Installation of Central Gas Gathering Station at Madhuban

    Authors: Dutta, Goutam;

    Reference No: PROD0311 Pages: 38 Published on: 31, March, 2016

    Abstract: This case deals with several types of uncertainties faced by project team in an oil company north east in India. These challenges and uncertainties are in the areas drawing approval, supply chain , critical equipment availability, soll type, control room, soil type, employee availability, environmental clearances, safety and wildlife clearances. This ... More

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