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Latest published cases

List of Latest Published Cases

  1. Bukhari Group of Companies

    Authors: Damle Shamkant; Roy, Debjit;

    Reference No: PROD0300 Pages: 33 Published on: 28, March, 2014

    Abstract: Quality management among multiple business units of a large organization is often difficult if each unit is run independently in terms on their quality standards. In this case, participants will discuss how Bukhari Group of Companies should establish a common brand image through standardized quality. Participants should also understand that ... More

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  2. eFashion Warehouse (A)

    Authors: Roy, Debjit;

    Reference No: PROD0299 Pages: 1 Published on: 28, March, 2014

    Abstract: Design of a warehouse includes estimating the number of storage location, establishing the number of tiers, aisles etc. Optimal warehouse design affects the order pick time and customer delivery performance. The participant will use concepts from inventory management to obtain the number of storage spaces and also learn to partition ... More

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  3. Ramesh and Gargi (B)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(B) Pages: 1 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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  4. Ramesh and Gargi (A)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(A) Pages: 4 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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  5. Cerenity Sanitizer: Marketing Research for New Product Launch (B)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(B) Pages: 21 Published on: 31, March, 2014

    Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More

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  6. Marco Crumbs BV

    Authors: Soman, Chetan;

    Reference No: PROD0301 Pages: 9 Published on: 31, March, 2014

    Abstract: Marco Crumbs BV is in the process of introducing a new product and this is putting additional stress on already tense interface of marketing and operations functions. The company which was traditionally offering a limited but high volume product range is finding itself in a low volume, high variety situation. ... More

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  7. Long Queues at New Delhi - Gurgaon Toll Plaza

    Authors: Soman, Chetan;

    Reference No: PROD0303EX Pages: 2 Published on: 31, March, 2014

    Abstract: The users of New Delhi – Gurgaon Toll Plaza are fed up with the long queues and often indulge in agitations. This toll plaza has caught attention of all stake-holders. The political, legal storms are brewing too. This exercise is developed to apply queuing theory approach to evaluate various options to ... More

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