Reference No: MAR0070Pages: 8Published on: 1, January, 1966
Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More
Reference No: CMA0129(A)Pages: 8Published on: 1, January, 1966
Abstract: The study deals with four farm families exposed to different improved agricultural practices recommended by the extension team at village level. ... More
Reference No: ECO0009(A)Pages: 7 Published on: 1, January, 1966
Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: QM0001(I)Pages: 7Published on: 1, January, 1966
Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More
Reference No: PROD0031Pages: 37Published on: 1, January, 1966
Abstract: The increasing cost of maintenance of the company's large generating station is worrying the management. The case describes maintenance planning and control procedures in all its different sections, viz. boiler houses, turbine sections, cooling towers, etc. The budgets and cost control procedures are also given. The student is required to ... More
Reference No: F&A0033Pages: 25 Published on: 1, January, 1966
Abstract: The case relates to the consideration of a proposal for the merger of Jay Bank with Kohinoor Bank. It requires an assessment of factors relevant for putting a value on the worth of Jay Bank to Kohinoor with Jay Bank shares. The case also describes the motivation for the proposed ... More
Reference No: P&IR0041Pages: 4 Published on: 1, January, 1966
Abstract: Describes the difficulties in taking disciplinary action against a factory worker,dismissed for being caught red-handed by the law, and the delay involved. ... More
Reference No: ECO0018Pages: 12Published on: 1, January, 1966
Abstract: The case Concerns the small car investment project about which the Government of India was to announce a decision in 1955. The problem was: In view of the existing idle capacity in the indigenous industry, and the foreign exchange shortage, was the decision to go ahead with a new Small car ... More
Reference No: CMA0086Pages: 2Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organizations, viz. procurement. The specific aspect dealt with in this case is on local transport of milk up to the pick-up point. An example of a village level Milk Producers Cooperative Society is quoted, which is facing ... More