Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: F&A0029Pages: 6Published on: 1, January, 1966
Abstract: The objective of this case is to emphasize the assets and liabilities structure in different industrial units. The student is given an opportunity to test not only his skill but also his knowledge of the formation of assets and liabilities structure. ... More
Reference No: F&A0048(A)Pages: 12Published on: 1, January, 1966
Abstract: Deals with the problems that arose while converting deferred shares into ordinary shares for simplifying the corporate capital structure. The best legal, accounting and technical brains were engaged in resolving this problem. A firm stand had been taken by deferred and equity shareholders and they were to present their case ... More
Reference No: CMA0089Pages: 5Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organization viz. processing. The specific aspects dealt with in this case is measurement of fat and SNF losses. ... More
Reference No: P&IR0060(A)Pages: 3 Published on: 1, January, 1966
Abstract: The case deals with disciplinary action on overstay of leave. Is termination of service justified? It is used as a basis for discussions. ... More
Reference No: CMA0086Pages: 2Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organizations, viz. procurement. The specific aspect dealt with in this case is on local transport of milk up to the pick-up point. An example of a village level Milk Producers Cooperative Society is quoted, which is facing ... More
Reference No: PROD0032Pages: 37 Published on: 1, January, 1966
Abstract: A large printing press employing about six hundred persons is operating like a service organization for a state government. There is a large backlog of orders in some sections of the press, whereas some other sections are having excess capacity. The management is working under several constraints, particularly under several ... More
Reference No: P&IR0011(A)Pages: 8Published on: 1, January, 1966
Abstract: Demands are made by the Pilots' Guild for selection for jet training. Their demands, and the problems created by them for additional allowances and on seniority issues, form the basis for class discussion. ... More
Reference No: F&A0019Pages: 23Published on: 1, January, 1966
Abstract: Deals with the control and reporting system in Hindustan Lever Limited. The relative contribution approach to management reporting is brought out in the case. ... More
Reference No: ECO0005(A)Pages: 18Published on: 1, January, 1966
Abstract: Gives the company background and the problems faced by the management of a city transport undertaking in a period of rising costs. The case may be used to illustrate cost functions and economies of scale. ... More
Reference No: F&A0064Pages: 7Published on: 1, January, 1966
Abstract: The executives of the company review their project proposal evaluation systems, discuss the procedure to be employed for ascertaining the cost of capital, and consider the problems in measuring its cost. ... More
Reference No: CMA0099Pages: 2Published on: 1, January, 1966
Abstract: This case is one of the aspect of functional management in dairying organizations, viz. organizational behaviour. The issue raised in this case relates to the problem of relationship between two organizational leadership at village level. The concerned organizations in this case are the Village Panchayat milk producers cooperative society. How ... More
