Reference No: ECO0071(A)Pages: 30Published on: 1, January, 1966
Abstract: The case discusses Tata Iron and Steel Company's decision to expand the output of steel to 2 million tonnes in 1956. It involves all the relevant micro and macro level factors such as government policy, project planning, technological change, return on investment, etc. ... More
Reference No: CMA0036Pages: 5Published on: 1, January, 1966
Abstract: An agricultural extension officer attached to the block is trying to estimate the demand for improved seed in the block and also to organise the supply of seeds. ... More
Reference No: CMA0083Pages: 4Published on: 1, January, 1966
Abstract: This case is one of the aspects of functional management in dairying organizations, viz. procurement. The specific aspect covered in this case is on payment to the milk producers. An example of a village level milk producers' cooperative society is quoted. The secretary of this society is viewing the different ... More
Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
Reference No: ECO0009(A)-HindiPages: 8 Published on: 1, January, 1966
Abstract: इस केस में अहमदाबाद वस्त्रोद्योग अनुसंधान एसोसिएशन द्वारा सन् 1959 में तैयार किये गये सूती वस्त्र से संबंधित एक माँग अध्ययन के बारे में बताया गया है। उसकी कार्य प्रणाली और मान्यताओं के संदर्भ में अटीरा अध्ययन के मूल्यांकन करने और पूर्वानुमान में लॉग मॉडलों के उपयोग के उदाहरण प्रस्तुत करने के लिए इस केस का उपयोग किया जा सकेगा। ... More
Reference No: F&A0027Pages: 12Published on: 1, January, 1966
Abstract: Outlines a development bank's appraisal of a loan and underwriting proposal from an electrical manufacturing company. The student is required to fashion the terms and conditions of the loan. ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: F&A0064Pages: 7Published on: 1, January, 1966
Abstract: The executives of the company review their project proposal evaluation systems, discuss the procedure to be employed for ascertaining the cost of capital, and consider the problems in measuring its cost. ... More
Reference No: QM0001(I)Pages: 7Published on: 1, January, 1966
Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More
Reference No: P&IR0041Pages: 4 Published on: 1, January, 1966
Abstract: Describes the difficulties in taking disciplinary action against a factory worker,dismissed for being caught red-handed by the law, and the delay involved. ... More
Reference No: ECO0009(A)Pages: 7 Published on: 1, January, 1966
Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More
Reference No: CMA0122Pages: 10Published on: 1, January, 1966
Abstract: One of the important policy questions being debated today is the viability of village cooperative societies. The case discusses an administrative set-up where governmental machinery is the decision maker of such issues as viability. It shows how mass prescriptions tend to ignore circumstances pertinent to individual business situations. It further ... More
