Reference No: PSG0002Pages: 18Published on: 1, January, 1979
Abstract: This assesses the strengths and weaknesses of an integrated scheme combining health, family planning, and nutrition programme (MPW Scheme) through evaluating its pilot implementation in Chhani PHC. To fully exploit the MPW's scheme strengths and to realize the ultimate goal of better health, two areas need careful consideration: a shift ... More
Reference No: CMA0487TEC Pages: 15Published on: 1, January, 1979
Abstract: The note discusses the different techniques of investment analysis from the points of view of an enterprise and the economy as a whole. A separate section has been used to distinguish between financial and economic analyses. The techniques discussed include payback period, average annual rate of return on investment, net ... More
Reference No: MAR0227Pages: 8Published on: 1, January, 1979
Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More
Reference No: F&A0325Pages: 4Published on: 1, January, 1979
Abstract: Narrates the discussion between the managing director and the chief accountant of a forest development corporation regarding the commencement of a boat-building yard. It gives a detailed breakup of the price and cost structure of a typical 48-feet teakwood- based boat they intend to manufacture as an ongoing activity. Students ... More
Reference No: OB0094TECPages: 2 Published on: 1, January, 1979
Abstract: This note discusses four concepts, viz. power maps, traps, modes of managing dependency and uneasy detachment. Using these concepts, the note attempts to sensitise a new organizational entrant to problems of power relationships and their implications for his career. ... More
Reference No: BP0156TECPages: 4Published on: 1, January, 1979
Abstract: As the Indian business community has to function within the constraints of the overall economic policy framework and regulations formulated by the states, this note briefly describes the various channels of access and influence employed by business groups in India, both individually and collectively, in the formulation of public policy ... More
Reference No: BP0138Pages: 7Published on: 1, January, 1979
Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More
Reference No: OB0122TECPages: 2 Published on: 1, January, 1980
Abstract: Emphasizing that, while change is inevitable, people often resist it. This note attempts at explaining why change is resisted, and what can be done to overcome this resistance to change. The note mainly suggests how structural elements can be so modified that the change process is facilitated. It also includes ... More
Reference No: P&IR0003Pages: 23Published on: 1, January, 1980
Abstract: The Administrative Reforms Commission recommended that the personnel function in public enterprises should be strengthened. In a number of organizations, what was once a record keeping, welfare and IR-oriented department, the Personnel Department has become proactive, professional and progressive. This case is an attempt at understanding the evolution of the ... More
Reference No: OB0123TECPages: 10Published on: 1, January, 1980
Abstract: This article is aimed at discussing role and stress. It gives a brief discussion about role, and discusses in detail stress and its relation to role. The term "role" is defined and its various meanings are brought into focus. The various stress?inducing factors within the individual and also in ... More
Reference No: OB0118TECPages: 8Published on: 1, January, 1980
Abstract: This technical note is based on the author's research of the nature and processes of the emergent social personality of young professionals in India. It explores the nature of transactions between these young professionals and the organizational hierarchy so heavily loaded with experienced managers. The note further postulates how Indian ... More
Reference No: OB0113Pages: 10Published on: 1, January, 1980
Abstract: Demonstrates the techniques used by the working class to express their resentment, to the management, on bonus issues, as well as the techniques used by top management to resolve such conflicts. In resolving conflicts there is a need for top management to think of long?term implications. In this case, ... More
Reference No: MAR0265(F)TECPages: 5Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: MAR0265(D)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
