Reference No: MAR0285(G)Pages: 7Published on: 1, January, 1985
Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More
Reference No: CMA0603Pages: 5Published on: 1, January, 1985
Abstract: The early seventies witnessed clashes between the farmers and agricultural labourers throughout the country. In Bhojpur confrontations between the landless labourers led by Jagdish Mahto and the rich landlords broke into open clashes. In the beginning, peaceful means like demonstrations and processions were held by the labourers. But as they ... More
Reference No: F&A0375Pages: 15Published on: 1, January, 1985
Abstract: Describes how inefficiencies and/or fraudulent practices seem to exist in several areas? procurement, processing, inventory, pricing, sales, etc. A newly recruited young MBA is asked to look into the problem areas by one of the oner Vice Presidents. After a preliminary investigation, the MBA is wondering what to do. ... More
Reference No: CMA0659Pages: 3Published on: 1, January, 1985
Abstract: Drinking water is one of the basic necessities of mankind. In drought-prone regions, this could become a source of serious stress, particularly for poor people who may not own any private wells. The case discusses how the drinking water supply was organized in one such district. Despite several innovative efforts, ... More
Reference No: PROD0192(B)Pages: 12 Published on: 1, January, 1985
Abstract: The case can be used for discussing an effective management control system for projects. Aspects such as selection of project team, preparation of network diagrams, budgeting, activity planning at the site, coding, reporting, etc can be discussed. ... More
Reference No: F&A0373Pages: 12 Published on: 1, January, 1985
Abstract: The accountant believes that one of the products, twenty- litre grease container, does not fetch a price adequate to cover its costs. With the anticipated fall in volume she expects the unit cost to rise even higher. The issue requires understanding of relevant costs, cost-volume- profit relationship and contribution- based ... More
Reference No: QM0200Pages: 8Published on: 1, January, 1985
Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decision making situation. ... More
Reference No: F&A0371Pages: 7 Published on: 1, January, 1985
Abstract: Highlights three issues relating to investment analysis: 1) determination of cash flows; 2) comparison of investment criteria, indicating the superiority of NPV; and 3) the concept and measurement of cost of capital. ... More
Reference No: MAR0290Pages: 2Published on: 1, January, 1985
Abstract: Deals with a sales territory dispute. Janardhan has accused Thomas of "stealing" sales from his territory. Thomas feels he is generating additional sales by sending patients to a free clinic in Janardhan's territory. An amicable and fair resolution of the dispute is required. ... More
Reference No: CMA0616Pages: 24Published on: 1, January, 1985
Abstract: This case deals with the problem of linkage between inputs distribution credit and credit given to the farmers by the banking institutions in India. Quantitative and qualitative data are provided to analyse this problem in the cooperative credit structure in a backward taluka in Sabarkantha district of Gujarat with a ... More
Reference No: PROD0199Pages: 6 Published on: 1, January, 1985
Abstract: This case can be used for discussing the incentive scheme of direct workers. The incentive bonus compositions can be highlighted. The discussion can also be focused on setting up a new incentive scheme in an upcoming department. ... More
Reference No: P&IR0170Pages: 12Published on: 1, January, 1985
Abstract: The case refers to the personnel policies of a large organization engaged in the tourism and hotel industry. Some of the major problems arising from the nature of the business are highlighted. The economic and social constraints on human resources management are also revealed by the case. ... More
