Reference No: MAR0227Pages: 8Published on: 1, January, 1979
Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More
Reference No: CMA0509TECPages: 10Published on: 1, January, 1979
Abstract: Various kinds of conflicts arise in the management of national parks: some arising out of the objectives and definitions of management, others mainly administrative and organizational. The note discusses these issues in general. ... More
Reference No: PSG0002Pages: 18Published on: 1, January, 1979
Abstract: This assesses the strengths and weaknesses of an integrated scheme combining health, family planning, and nutrition programme (MPW Scheme) through evaluating its pilot implementation in Chhani PHC. To fully exploit the MPW's scheme strengths and to realize the ultimate goal of better health, two areas need careful consideration: a shift ... More
Reference No: QM0154Pages: 8 Published on: 1, January, 1979
Abstract: This case is concerned with setting up a relational data base management system for a hypothetical but realistic application. The application is to provide a query answering capability for a teaching institute for students, grades, courses and instructors. ... More
Reference No: F&A0325Pages: 4Published on: 1, January, 1979
Abstract: Narrates the discussion between the managing director and the chief accountant of a forest development corporation regarding the commencement of a boat-building yard. It gives a detailed breakup of the price and cost structure of a typical 48-feet teakwood- based boat they intend to manufacture as an ongoing activity. Students ... More
Reference No: CMA0490Pages: 11Published on: 1, January, 1979
Abstract: Deals with a hot arid region where a shift in land use from annual to tree crops could be advantageous to the individual land owners and to the community as a whole. Six tree species suitable for the region have been identified. Grasses are also proposed to be raised in ... More
Reference No: BP0154Pages: 6Published on: 1, January, 1979
Abstract: The company, sponsored jointly by the government and small scale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More
Reference No: PSG0016Pages: 13 Published on: 1, January, 1979
Abstract: A project was undertaken under the aegis of India Population Project in Karnataka and Uttar Pradesh to study the possible effects of improved nutrition on human fertility. This case describes the objectives of the programme and includes a review of the project undertaken in Karnataka in 1974. ... More
Reference No: CMA0545Pages: 6Published on: 1, January, 1979
Abstract: This case deals with the decision-making criteria about the choice of the alternative energy sources for lift irrigation in semi-arid regions. The decision-making process and alternatives are focused both in relation to the farmers (i.e., the consumers) and the manufacturers or dealers (i.e., the markets of irrigation pumps, ... More
Reference No: F&A0335EXPages: 4 Published on: 1, January, 1979
Abstract: An exercise in classification of costs, with a view to understanding the basic cost terminology. Examples from the handloom sector have been given. ... More
Reference No: BP0139Pages: 7Published on: 1, January, 1979
Abstract: The bio-data of three students who were interviewed for the position of management trainee (non-technical) are provided for reading before hearing a tape-recording of the interviews. ... More
Reference No: MAR0222Pages: 6Published on: 1, January, 1979
Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More
Reference No: CMA0507Pages: 15Published on: 1, January, 1979
Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More
Reference No: BP0158TEC(E)Pages: 5Published on: 1, January, 1979
Abstract: The forms of parliamentary control are discussed in this note. It lists the various channels through which Parliament exercises its control. The effectiveness of various channels, including the Committee on Public Undertakings, is brought out. The discussion of parliamentary control is in the context of the autonomy and accountability of ... More
Reference No: MAR0249TECPages: 16Published on: 1, January, 1979
Abstract: This note explains the different approaches to the measurement of effectiveness of advertising. Effectiveness can be measured through pre-testing, as well as post-testing, depending on the requirements. Certain important conditions necessary for estimating the effect of advertising on sales are also given. ... More
