Latest published cases

Authors: Jain, Abhinandan K; Raghuram, G;

Reference No: PROD0228(A) Pages: 8 Published on: 23, February, 1995

Abstract: This case provides information about Lotus Thread Company Limited (LTCL); about the past and present company situation, production range, manufacturing process, regional sales, competition with other manufacturers, sales and production planning, dispatch planning and inventory. This case is helpful in examining the various decision areas related to logistics, as would ... More

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Authors: Raghuram, G;

Reference No: PROD0230 Pages: 4 Published on: 23, February, 1995

Abstract: This case emphasizes the criteria of mode choice selection for raw material procurement of Pashu Khadya Company Limited (PKCL). PKCL is engaged in the business of animal feed manufacturing and imports its main raw material, rice bran, from Uttar Pradesh to four factories in Maharashtra. Different modes available from U. ... More

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Authors: Raghuram, G;

Reference No: QM0236(B) Pages: 11 Published on: 23, February, 1995

Abstract: This case deals with the product mix plan of Lotus Thread Company Limited (LTCL) focusing on developing an LP model. The LP approach for optimum product mix plan is expected to be helpful in identifying the products to be "pushed", downplayed or to be dropped. It is also helpful for ... More

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Authors: Korwar, Ashok;

Reference No: IMG0007 Pages: 20 Published on: 13, March, 1995

Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More

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Authors: Ravichandran, N;

Reference No: CISG0027 Pages: 12 Published on: 20, March, 1995

Abstract: The case details the evolution, in BAL, of computer application, since its inception. Very specific details related to kind of applications, hardware, software and the computerization policy of BAL are described. ... More

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Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

Reference No: MAR0307(A) Pages: 13 Published on: 10, May, 1995

Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More

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Authors: Korwar, Ashok;

Reference No: IMG0010 Pages: 3 Published on: 29, May, 1995

Abstract: This case illustrates the decision problems facing a garment exporter when exchange rates change drastically. The intent of the case is to highlight the concept of real risk versus nominal risk. The case also aims to get students to realize that management decision depend on underlying realities, not purely exchenge ... More

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Authors: Koshy, Abraham;

Reference No: MAR0306 Pages: 16 Published on: 1, October, 1995

Abstract: The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization to formulate their marketing strategy. The case provides the details of the ... More

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Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

Reference No: MAR0307(B) Pages: 18 Published on: 1, January, 1996

Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More

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Authors: Moulik, T K; Mathur, D P;

Reference No: CMA0741TEC Pages: 10 Published on: 1, January, 1996

Abstract: The note deals with the programmes and policies pursued by the government of India to promote manufacturing of leather products and their exports. ... More

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Authors: Bhandari, Labdhi R; Manikutty, S;

Reference No: BP0235(A) Pages: 44 Published on: 19, February, 1996

Abstract: Electronics Corporation of India Limited, a public sector undertaking under the Department of Atomic Energy, faces the problem of formulating productmarket strategy and evolving an overall corporate strategy. Consideration has to be given to the needs of the planned nuclear programme, cash generations, opportunities of growth, and the needs ... More

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Authors: Ramachandran, K; Bhaskaran, P B;

Reference No: BP0246 Pages: 6 Published on: 22, February, 1996

Abstract: The case narrates the background and the process of implementation of a button cell manufacturing project. Although the promoters were professionally qualified and market potential impressive on paper, they failed to realize the market realities. The financial position of the company erodes over a period of time especially with the ... More

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