Reference No: MAR0124TECPages: 16 Published on: 1, January, 1974
Abstract: The note describes the marketing research scene in India, based on data provided by a few good marketing research agencies. It describes the kind of marketing research studies that are carried out by selected research agencies in India, and also gives relevant information about a few reputed agencies. It attempts ... More
Reference No: P&IR0118TECPages: 3 Published on: 1, January, 1974
Abstract: This paper deals with the various aspects of maintenance of discipline within an organization. It questions some of the functional notions about indiscipline in view of the changing values and environment in the society. The main issue for discussion arising from this paper is how to identify the most effective ... More
Reference No: MAR0158TECPages: 9Published on: 1, January, 1974
Abstract: This note is intended to provide a broad overview of the distribution system followed by one company each in machinery (industrial), textiles (consumer durables) and tea (consumer non durables) industry in India. It also describes the importance of distribution systems in India and broad characteristics of existing distribution systems in ... More
Reference No: OB0158TECPages: 12Published on: 1, January, 1974
Abstract: The note discusses the concept, theories and practice of collective bargaining in India. The concept of bargaining involves to sides in the industry-management and unions. It concerns not only the distributive aspects of industrial situation but also the integrative view about the problems facing the industry. The not reviews the ... More
Reference No: PSG0030(A)Pages: 2Published on: 1, January, 1974
Abstract: The first part of the case describes the remarkable growth of the oral contraceptive industry in China, which dates back to 1958. In China, It is estimated, 50 per cent of the contraceptive adopters may be using the pill. In India, too, the history of contraceptive pill research dates back to late 1950 ... More
Reference No: P&IR0055(B)Pages: 8Published on: 1, January, 1974
Abstract: Describes the process of computerization and its organizational implications in an industrial undertaking. In Part A, the management's decision to install a computer and its acceptance at various managerial levels are brought out in a historical perspective. Part B describes the effects of computerization on industrial relations in the organization. ... More
Reference No: MAR0094(D)Pages: 18Published on: 1, January, 1974
Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More
Reference No: ECO0195TECPages: 10Published on: 1, January, 1974
Abstract: Examines the meaning of industrialization as a process, and then examines the rationale for industrializing underdeveloped economies. ... More
Reference No: F&A0222TECPages: 7Published on: 1, January, 1974
Abstract: Emphasizes the relationship between operational and financial leverages from the point of view of corporate management in designing capital structure planning. ... More
Reference No: ECO0170TECPages: 20 Published on: 1, January, 1974
Abstract: The note discusses the economic and managerial aspects of small scale enterprises in India. The emphasis is on identifying their typical management problems of small enterprises. ... More
Reference No: P&IR0115TECPages: 7Published on: 1, January, 1974
Abstract: This paper discusses the concept of performance appraisal, and the many methods of appraisal, from the trait approach to more recent objective systems like the Koontz Model. It also indicates the problems and issues of any appraisal system. ... More
Reference No: F&A0239Pages: 13 Published on: 1, January, 1974
Abstract: The company changes its structure from a functional setup to a profit responsible product group setup so that top management can devote more time to future company policies. The case brings up issues relating to design considerations in structural reorganization in the context of the organization's variables and environmental factors. ... More
Reference No: P&IR0022(B)Pages: 4Published on: 1, January, 1974
Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More
