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Latest published cases

List of Latest Published Cases

  1. Hindustan Tractors Limited (B)

    Authors: Murthy, K R S;

    Reference No: BP0069(B) Pages: 5 Published on: 1, January, 1976

    Abstract: The government can get involved in the management of an industry: 1) as an entrepreneur, 2) by nationalization or 3) by taking over the management under the Industries Act. The case gives the background for the state government to decide whether to recommend takeover or nationalization, or provide financial help to a sick ... More

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  2. New Detergent Washing Tablet

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

    Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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  3. Victor Gaskets India Limited (A)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(A) Pages: 6 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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  4. Neomer Limited

    Authors: Khurana, Rakesh;

    Reference No: MAR0155 Pages: 14 Published on: 1, January, 1976

    Abstract: This case deals with forecasting the demand for polypropylene staple fibre. Some data about the technical characteristics of this fibre vis-a-vis other synthetic fibres like cotton, wool, polyester, etc have been given to direct the determinations of the endusers. The case involves collection of data on behalf of the ... More

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  5. Larsen and Toubro Limited (M)

    Authors: Bhattacharyya, S K; Kalro, A H;

    Reference No: QM0094 Pages: 12 Published on: 1, January, 1976

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  6. The Design of Computer-Based System

    Authors: Kaul, Mohan;

    Reference No: QM0110TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note discusses the importance of planning in the development of computer-based systems. It also briefly discusses the different phases in system development, such as systems planning, systems design, systems conversion and systems implementation. ... More

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  7. Modern Bakeries (India) Limited: The Ahmedabad Unit and Its Management

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

    Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

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  8. ABC Plastics Private Limited (B)

    Authors: Wadhva, C D;

    Reference No: ECO0234(B) Pages: 7 Published on: 1, January, 1976

    Abstract: A follow-up of ABC Plastics Private Limited (A), this case describes the decisions actually taken by Mr. C.H. Desai, Director of ABC Plastics, a small-scale unit manufacturing rigid PVC pipes, on the choice of export house(s) through which to export the company's products. It also spells out the ... More

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  9. Syrup Minadex (A)

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0171(A) Pages: 13 Published on: 1, January, 1976

    Abstract: After many years of "ethical" promotion, Glaxo's syrupbased tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More

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  10. Arun Ranganath Deshpande (E)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(E) Pages: 16 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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  11. Gaskets and Radiators Private Limited (A)

    Authors: Khurana, Rakesh;

    Reference No: MAR0153(A) Pages: 32 Published on: 1, January, 1976

    Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More

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  12. Evolution of Computer Systems at Air

    Authors: Patel, Nitin R;

    Reference No: QM0088 Pages: 19 Published on: 1, January, 1976

    Abstract: Deals with the use of computers for management applications in Air India over the decade 1965-66 to 1975-76. It discusses the applications taken up, and the organizational structure of the computer department. ... More

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  13. Shri Krishna Saw Mills **

    Authors: Issac, Akkanad M; Puranik, C S;

    Reference No: PROD0116 Pages: 11 Published on: 1, January, 1976

    Abstract: Data are presented to help develop an integrated model for procuring seasonal material (round log), and the scheduling production in a large sawmill. This case is useful for teaching the concepts of aggregate scheduling, especially through the use of linear programming. A note on the timber industry is included. ... More

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  14. Impact of Price Control on Location: The Case of Cement Industry **

    Authors: Ranganathan, C; Sah, Raaj;

    Reference No: ECO0229TEC Pages: 6 Published on: 1, January, 1976

    Abstract: Questions have been repeatedly raised on the possible impact of price control policies of the government on location, investment, size, choice of technology, efficiency, and growth of industries. While not minimizing the importance of other questions, this paper concentrates on the impact of price control policies on location of the ... More

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  15. National Seeds Corporation Limited

    Authors: Khurana, Rakesh;

    Reference No: MAR0166 Pages: 16 Published on: 1, January, 1976

    Abstract: The case involves taking a decision on the type of packing to be used for various types of vegetable and cereal seeds. A number of criteria like nonspillage, protection from pests and moisture, and price on packaging have to be taken into account in choosing the packaging material. A ... More

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