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Latest published cases

List of Latest Published Cases

  1. Knowledge Management at Tata Chemicals Mithapur

    Authors: Verma, Sanjay; Dixit, M.R.;

    Reference No: BP0394 Pages: 28 Published on: 29, March, 2016

    Abstract: This case describes the knowledge management (KM) initiatives at the level of a unit of one of the largest chemical companies in India. The unit, Tata Chemicals Ltd, Mithapur, has a unique knowledge base accumulated over generations of experiments, trials, and errors. It is in the midst of implementing a ... More

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  2. Crowd Funding: Concept and Economic Rationale

    Authors: Jacob, Joshy; Varma, Jayanth R;

    Reference No: F&A0530TEC Pages: 14 Published on: 30, March, 2016

    Abstract: Crowfunding is a relatively new way of raising capital for early stage entrepreneurial ventures. It involves raising funds from a large number of individuals in small denominations. The note discusses various aspects of the different forms of crowfunding. It describes the mechanics involved in the most popular form of crowfunding ... More

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  3. Shivani Carriers Pvt Ltd: Managing Employee Motivation at the Bottom of the Pyramid

    Authors: Sharda, Kirti;

    Reference No: OB0224 Pages: 18 Published on: 31, March, 2016

    Abstract: The case, “Shivani Carriers Pvt. Ltd.: Managing Employee Motivation at the Bottom of the Pyramid”, has been designed to teach students about the basic principles of employee motivation. The case is also a representative example of the problems faced by small and medium-sized businesses in employee acquisition, motivation, and retention, ... More

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  4. ABC Films: Marketing Research on Product Placement (A)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun ;

    Reference No: MAR0483(A) Pages: 3 Published on: 31, March, 2016

    Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More

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  5. JSW Steel's Ispat Acquisition: The Setback

    Authors: Sharma, Sunil; Mukherjee, Saral; Gupta, Parvinder;

    Reference No: BP0391(B) Pages: 20 Published on: 31, March, 2016

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  6. Child Health (B)

    Authors: Ramani, K V;

    Reference No: CMHS0033(B) Pages: 11 Published on: 31, March, 2016

    Abstract: The Health Secretary to the Government of India called a meeting to address the slow progress of India’s march towards achieving the MDG 4 target. He was glancing over the report presented to him by the UNICEF director (India) on the poor performance by India compared to its neighbouring countries. ... More

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  7. ABC Films: Marketing Research on Product Placement (B)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun;

    Reference No: MAR0483(B) Pages: 4 Published on: 31, March, 2016

    Abstract: This case is second case of a series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (B) is on selection of research design which is a typically second stage in marketing ... More

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  8. Oil India Limited: Installation of Central Gas Gathering Station at Madhuban

    Authors: Dutta, Goutam;

    Reference No: PROD0311 Pages: 38 Published on: 31, March, 2016

    Abstract: This case deals with several types of uncertainties faced by project team in an oil company north east in India. These challenges and uncertainties are in the areas drawing approval, supply chain , critical equipment availability, soll type, control room, soil type, employee availability, environmental clearances, safety and wildlife clearances. This ... More

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  9. Crafting a Vision and Mission Statement for the Competition Commission of India

    Authors: Sharma, Sunil; Varkkey, Biju;

    Reference No: BP0392 Pages: 11 Published on: 31, March, 2016

    Abstract: The Government of India established Competition Commission of India (CCI hereafter) through an act promulgated in 2002 to shift regulatory focus from curbing monopolies to promoting competition. The organization became fully functional in 2009 and gained recognition for its proactive stance when it slapped a penalty of Rs. 6400 crore on eleven cement ... More

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  10. JSW Steel's Ispat Acquisition: The Turnaround Strategy

    Authors: Sharma, Sunil; Mukherjee, Saral; Gupta, Parvinder;

    Reference No: BP0391(C) Pages: 3 Published on: 31, March, 2016

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