Reference No: MAR0102Pages: 7Published on: 1, January, 1973
Abstract: The case deals with the introduction of an oral analgesic that has a considerable product differentiation and unique selling proposition. Introductory marketing effort of the company is described and a plan for a full launch of the product has to be worked out. ... More
Reference No: F&A0189Pages: 29 Published on: 1, January, 1973
Abstract: The case is based on an econometric study conducted by ATIRA, an industry research association, for projecting the demand for cotton textiles during the next ten years. The managing director's anxiety to use the ATIRA report in developing a strategic long range system for the company is described. ... More
Reference No: F&A0233(C)Pages: 8Published on: 1, January, 1973
Abstract: This case deals with the factors that facilitate comparison with standards of performance, budgeted or past, separating financial information and performance indicators. The reporting formats used in one of the four product groups are analyzed with a view to developing understanding of design variables in management reporting systems. ... More
Reference No: F&A0210Pages: 6 Published on: 1, January, 1973
Abstract: An engineering company is trying to prepare proforma financial statements, using ten months' actual and two months' estimated transactions as base year data. A comprehensive list of projected transactions is given for the budget year and the effect of these transactions has to be determined. ... More
Reference No: PROD0095Pages: 10Published on: 1, January, 1973
Abstract: Illustrates the production planning and control system in a medium?sized light engineering company. Apart from providing scope for suggesting improvements in the system, it also brings out the cost aspects of various production planning decisions. It provides sufficient scope for working out in detail an optimum production plan. ... More
Reference No: F&A0184(A)Pages: 8 Published on: 1, January, 1973
Abstract: Traces the development of a company that has become one of the leading engineering industries in India. The various strategies adopted in the past by the company have been reviewed. Facilitates discussion of the evaluation policies and strategies pursued by the company. ... More
Reference No: MAR0107(A)Pages: 3Published on: 1, January, 1973
Abstract: Case (A) describes the problem faced by the company with respect to price revision in a situation where there are two manufacturers of a basic chemical. The "decision tree" approach could be applied to structuring the problem and for getting the action and event sequence laid out in a logical ... More
Reference No: F&A0193(A)Pages: 19 Published on: 1, January, 1973
Abstract: Highlights issues relating to the development and use of standards for planning and control. Certain statistical approaches to the development of standards, acceptable to both superiors and subordinates, are detailed. ... More
Reference No: MAR0103Pages: 17Published on: 1, January, 1973
Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More
Reference No: F&A0202Pages: 2Published on: 1, January, 1973
Abstract: A newly formed company has to record a series of transactions it has entered into during the first month of existence. The case requires students to employ basic accounting up to the stage of preparing a trial balance. ... More
Reference No: CMA0215Pages: 8Published on: 15, February, 1972
Abstract: Having understood the importance of the new seed industry, the chairman of National Bank Limited was thinking of developing a project on hybrid seed production. In the meantime, the National Seed Corporation, which had undertaken hybrid seed production in Mysore State, approached the bank with a suggestion that the bank ... More
